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This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona.

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Sprog:
Engelsk

ISBN:
9783319597003

Forlag:
Springer International Publishing AG

Indbinding:
Paperback

Sideantal:
210

Udgivet:
23. juni 2017

Udgave:
12017

Vægt:
349 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 5. marts 2025

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This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona.

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