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Advertising Theory is a comprehensive text that draws on current research and practices in advertising theory by introducing key concepts, models, theories, conflicts, and issues for individuals interested in this area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast,

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Sprog:
Engelsk

ISBN:
9780815382492

Forlag:
Taylor & Francis Inc

Indbinding:
Hardback

Sideantal:
548

Udgivet:
29. april 2019

Udgave:
2

Størrelse:
235x159x38 mm.

Vægt:
934 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 16. januar 2025

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Forlænget returret til d. 31. januar 2025

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Beskrivelse af Advertising Theory

Advertising Theory is a comprehensive text that draws on current research and practices in advertising theory by introducing key concepts, models, theories, conflicts, and issues for individuals interested in this area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast,

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Business og læring > Marketing

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