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Advertising Theory is a comprehensive text that draws on current research and practices in advertising theory by introducing key concepts, models, theories, conflicts, and issues for individuals interested in this area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast,

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780815382508
  • Indbinding:
  • Paperback
  • Sideantal:
  • 548
  • Udgivet:
  • 1. maj 2019
  • Udgave:
  • 2
  • Størrelse:
  • 147x224x31 mm.
  • Vægt:
  • 804 g.
  • 8-11 hverdage.
  • 16. januar 2025
Forlænget returret til d. 31. januar 2025
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Beskrivelse af Advertising Theory

Advertising Theory is a comprehensive text that draws on current research and practices in advertising theory by introducing key concepts, models, theories, conflicts, and issues for individuals interested in this area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast,

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