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Paperback
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562,95 kr.

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Advertising Theory is a comprehensive text that draws on current research and practices in advertising theory by introducing key concepts, models, theories, conflicts, and issues for individuals interested in this area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast,

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Sprog:
Engelsk

ISBN:
9780815382508

Forlag:
Taylor & Francis Inc

Indbinding:
Paperback

Sideantal:
548

Udgivet:
1. maj 2019

Udgave:
2

Størrelse:
147x224x31 mm.

Vægt:
804 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 5. december 2024

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Beskrivelse af Advertising Theory

Advertising Theory is a comprehensive text that draws on current research and practices in advertising theory by introducing key concepts, models, theories, conflicts, and issues for individuals interested in this area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast,

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Business og læring > Marketing

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