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Advertising Today and Tomorrow (RLE Advertising) - W.A. Evans - Bog

Bag om Advertising Today and Tomorrow (RLE Advertising)

Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip and refine itself for the future. It is of great use to students of business, particularly of marketing, in the colleges, universities and business schools, as well as being of great help to young people seeking to make advertising their career.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138966161
  • Indbinding:
  • Paperback
  • Sideantal:
  • 240
  • Udgivet:
  • 26. november 2015
  • Størrelse:
  • 156x234x13 mm.
  • Vægt:
  • 453 g.
  • 2-3 uger.
  • 10. december 2024
På lager

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Advertising Today and Tomorrow (RLE Advertising)

Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip and refine itself for the future. It is of great use to students of business, particularly of marketing, in the colleges, universities and business schools, as well as being of great help to young people seeking to make advertising their career.

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