Vi bøger
Levering: 1 - 2 hverdage

Advertising - Frank Jefkins - Bog

Bag om Advertising

Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9780273634355
  • Indbinding:
  • Paperback
  • Sideantal:
  • 416
  • Udgivet:
  • 21. Februar 2000
  • Udgave:
  • 4
  • Størrelse:
  • 157x232x23 mm.
  • Vægt:
  • 610 g.
  • Ukendt - mangler pt..

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Advertising

Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more.

Brugerbedømmelser af Advertising



Find lignende bøger
Bogen Advertising findes i følgende kategorier:

Gør som tusindvis af andre bogelskere

Tilmeld dig nyhedsbrevet og få gode tilbud og inspiration til din næste læsning.