Name: Airline Marketing and Management
Price: 2011.95 DKK
Availability: InStock
Author: Stephen Shaw
ISBN: 9781409401476

Airline Marketing and Management af Stephen Shaw

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Suitable for students of marketing and its application to airline industry, and for those with a professional interest in the area, this book examines an exceptionally turbulent period for the industry. It features material on changes in customer needs, particularly regarding more business travellers choosing - or being forced - to travel economy.

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Sprog:
Engelsk

ISBN:
9781409401476

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
384

Udgivet:
7. juli 2011

Udgave:
7

Størrelse:
160x239x31 mm.

Vægt:
858 g.

Leveringstid: 2-3 uger.
Forventet levering: 17. december 2024

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Forlænget returret til d. 31. januar 2025

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Suitable for students of marketing and its application to airline industry, and for those with a professional interest in the area, this book examines an exceptionally turbulent period for the industry. It features material on changes in customer needs, particularly regarding more business travellers choosing - or being forced - to travel economy.

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