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Analyzing and Reporting Focus Group Results - Richard A. Krueger - Bog

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Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. This book overviews important principles guiding focus group research, suggests a systematic and verifiable analysis strategy.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780761908166
  • Indbinding:
  • Paperback
  • Sideantal:
  • 160
  • Udgivet:
  • 10. september 1997
  • Størrelse:
  • 178x252x9 mm.
  • Vægt:
  • 306 g.
  • 8-11 hverdage.
  • 15. januar 2025
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Forlænget returret til d. 31. januar 2025
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Beskrivelse af Analyzing and Reporting Focus Group Results

Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. This book overviews important principles guiding focus group research, suggests a systematic and verifiable analysis strategy.

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