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Audience Analysis - Denis McQuail - Bog

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Denis McQuail provides a coherent and succinct account of the concept of `media audience' in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780761910015
  • Indbinding:
  • Hardback
  • Sideantal:
  • 176
  • Udgivet:
  • 10. September 1997
  • Størrelse:
  • 229x152x14 mm.
  • Vægt:
  • 480 g.
  • 8-11 hverdage.
  • 16. Oktober 2024
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Denis McQuail provides a coherent and succinct account of the concept of `media audience' in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research.

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