Name: B2B Brand Management
Price: 610.95 DKK
Availability: InStock
Author: Philip Kotler
ISBN: 9783540253600

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This is one of the first books to probe deeply into the art and science of branding industrial products. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.

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Sprog:
Engelsk

ISBN:
9783540253600

Forlag:
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Indbinding:
Hardback

Sideantal:
357

Udgivet:
17. august 2006

Udgave:
2006

Størrelse:
240x164x31 mm.

Vægt:
728 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 15. november 2024

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This is one of the first books to probe deeply into the art and science of branding industrial products. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.

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