Name: B2B Brand Management
Price: 624.95 DKK
Availability: InStock
Author: Philip Kotler
ISBN: 9783642064708

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This is one of the first books to probe deeply into the art and science of branding industrial products. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.

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Sprog:
Engelsk

ISBN:
9783642064708

Forlag:
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Indbinding:
Paperback

Sideantal:
357

Udgivet:
12. februar 2010

Udgave:
12006

Størrelse:
156x237x28 mm.

Vægt:
546 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 9. december 2024

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This is one of the first books to probe deeply into the art and science of branding industrial products. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.

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