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B2B Brand Management - Philip Kotler - Bog

Bag om B2B Brand Management

This is one of the first books to probe deeply into the art and science of branding industrial products. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783642064708
  • Indbinding:
  • Paperback
  • Sideantal:
  • 357
  • Udgivet:
  • 12. Februar 2010
  • Udgave:
  • 12006
  • Størrelse:
  • 156x237x28 mm.
  • Vægt:
  • 546 g.
  • 2-3 uger.
  • 12. Juli 2024

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af B2B Brand Management

This is one of the first books to probe deeply into the art and science of branding industrial products. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.

Brugerbedømmelser af B2B Brand Management



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