Bøger i SpringerBriefs in Business serien

This book explores the challenges in adopting customer relationship management (CRM) models in developing countries, with a focus on Palestine. Examining the cultural, organizational, and technological contexts, it reveals how these factors create adoption gaps, impacting customer pressure, employee engagement, and security. The narrative, enriched by real-world examples from Palestine, underscores the unique hurdles faced by firms in such environments.Emphasizing the central role of customers in business, the book delves into the initiatives many firms take to enhance customer services, target profitable segments, and improve acquisition and retention. However, in developing nations, these efforts encounter distinctive challenges. The book offers a practical CRM model tailored to the specific needs of small and medium-sized enterprises (SMEs), illustrating how technology can elevate competitiveness. With a strategic perspective, it positions CRM as a catalyst for SMEsto navigate the complexities of the dynamic economy, providing actionable insights for professionals, scholars, and business management students. This comprehensive guide encapsulates the nuances of CRM adoption, making it an invaluable resource for those seeking sustainable growth in developing country contexts.

This open access book helps actors who are committed to change unlock true innovative potential for the common good in their organizations. Innovation and change processes are not linear. Hence, this book presents a novel way to manage complexity. The author introduces readers to a comprehensive change management framework, the Eoh-for-Good blueprint methodology. It presents the method and discusses how it can be used to support collaboration, overcome challenges and achieve lasting changes in organizations with a 360-degree approach combining top-down, middle-round and bottom-up collaborative perspectives.

Social media has become vital in Generation Z users' daily lives, as they are the most connected group through social media; however, studies have shown the negative side of using social media heavily, particularly loneliness. Furthermore, the COVID-19 pandemic has contributed to the significant growth of social media use with Generation Z users, which has shown to cause negative psychological effects. This book explores the behaviors of Generation Z consumers on various social media platforms (including interaction with brands as well as persons) and, using results from a Bergen Social Media Addiction Scale (BSMAS) analysis, explores the potential risks and causes of social media addiction in this generation. In particular, it offers an integrative model to help marketers understand social media addition and ways in which companies and associations can promote a more conscious use of social media by acknowledging that pathological use of social media has negative effects. This book isuseful for students, researchers, scholars interested in empirical research on consumer social media use and addiction.

Digital transformation will affect every company or organization sooner or later, regardless of the industry, country, or type of organization. In recent years, this impact has become disruptive, and there is an increasing need for companies to innovate their business models while using various emerging technologies. The key goals of this book are twofold. The first goal is to provide a comprehensive overview of the state of digital transformation in business using various bibliometric indicators, while the second goal is to propose a synthesis of the potential directions and opportunities for future research agenda related to this field of research. The bibliometric analysis of the current state of knowledge published in the field of digital transformation in business over the last 20 years reveals the existence of four major thematic clusters: (1) the digital transformation process, (2) digital technologies, (3) the digital economy, and (4) digital disruption. Basedon the content analysis of the most important articles that belonged to each cluster of topics, the book outlines several directions for future research. This makes it a useful resource for researchers interested in the field of digital transformation in business.

Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. Representing a vital distribution channel that reaches countless customers, sales from online shopping have long-since exceeded USD 1000 billion per year and are growing steadily. This book is intended for general readers and professionals interested in companies¿ strategic orientation in connection with their online format and building and strengthening customer loyalty. In this regard, their business strategies are not considered in their full scope and complexity; instead, the book focuses more narrowly on the relationship between business strategy, buying behavior and customer loyalty.

This book highlights the major institutional changes in the development of the Japanese retail industry after the bubble economy. The Japanese retail structure has been transformed from an abundance of small retail stores to chain stores by notable institutional changes with continuous variations in the post-1990s. It provides an insight into the impact of retail density on the household economy in the stagnant economy of Japan. The issues highlighted in this book include the background of the advent of 100-yen retail stores and strategic approach of the stores during the stagnant economy, a comparative analysis of Japanese 100-yen shops and dollar stores in United States, employment compliance of 100-yen shops and dollar stores in developing countries, factors that contributed to change the Japanese distribution channels after the 1990s, and determinants of retail density in Japan. The stagnant economy in the post-bubble period, along with changes in the large-scale retail store law, led consumers to shift from the most popular department stores to supermarkets and the cheapest retail alternatives. With its recent data and theories, this research work will be of interest to business and economics students and researchers in Japanese retailing and relevant areas.

The recent shift in labour markets has heightened the demand for alternative work arrangements. Virtual reality (VR) technology plays a significant role in this transition, with remote work as efficient as work performed from an organization's own office space. This book explores the impact of immersive VR technology on the new virtual workspace. Specifically, it examines how VR can enable employees to overcome the distractions associated with working from home, increase their visibility on team projects, build stronger relationships with co-workers, reduce feelings of isolation due to social distancing, and facilitate their engagement in collaborative work processes. It also explores the limitations of two-dimensional, computer-mediated communication tools for flexible working arrangements. It, thus, offers theoretical foundations for future research on office digitalization and subsequent applications of VR technology on office work. It also features the analysis of two dozen problem-centered expert interviews with creators and executives of leading productivity VR tools that enable the remote collaboration between knowledge workers.

This book provides the statistical basis for quantitative risk management by presenting and explaining the most important distributions. Distributions describe the occurrence and impact of a risk. They are a prerequisite for risk aggregation, risk analysis and risk assessment as required by the German revision standards IDW PS 340, StaRUG and FISG.This book portrays the distributions that are fundamental for enterprise risk management and shows when and how they are used. These include the Bernoulli distribution, the binomial distribution, the Poisson distribution, the uniform distribution, the triangular distribution, the PERT distribution, the modified PERT distribution, the trapezoidal distribution, the custom distribution, the normal distribution, the lognormal distribution, the Weibull distribution, the expert distribution, the poly distribution and the compound distribution. Furthermore, the book explains how the parameterisation of the distributions can be done via expert estimates or algorithmic calibration. 

Every organization faces the challenge of competing in the digital economy. An increasingly dynamic environment requires more flexible and resilient organizations. The spread of the COVID-19 pandemic revolutionized dormant concepts and standards, requiring innovative approaches to bring forth new scenarios. Redesigning the work environment is an issue that cuts across both academic and practical levels and involves reorganizing traditional business models.This book explores the potential of different approaches to work organization and proposes solutions to improve collaboration and efficiency in the work environment, while enabling a better balance between personal and professional life. The book includes an analysis of the public sector. By illuminating advantages and disadvantages, the research results contribute to discussion in the public organizations field, with the aim of proposing new strategic paradigms for sustainable and resilient future work environments.

This book integrates the fundamental concept of international business theory, internationalization theory, and market orientation theory providing an accessible and detailed introduction to the wide array of different research field. It provides a reader with an understanding of detail explanation of market orientation from export settings. The topics addressed in this book include all the topics related to export market orientation, market orientation theories and practices, explanation of all sorts of developed empirical studies related to the field. A detailed explanation of each trend of research where each type of existing frameworks like direct, indirect (moderated or mediated), U-shaped, inverted U shape has been presented. The topics addressed in the book include main trends in terms of methodologies employed, samples used, theories applied for the research. Moreover, this book categorizes existing research based upon emerging themes in order to draw insights on under-researched areas that should be further delved into in the future. This book is highly recommended to the readers who seek an in-depth understanding of export market orientation in the field of international business.

This book focuses on how digital technologies and rapid developments in artificial intelligence are shaping a new generation of cyber-physical systems based on the convergence among robots, sensors, and 3D printing.

The rise of sustainability has swept away the traditional views about firms' competitiveness, survival and profitability, advocating new approaches.

This book explains Chester Barnard's management theory clearly, faithfully, and systematically. When Barnard published The Functions of the Executive in 1938, it caused a paradigm shift in the research area of management.

This book presents an empirical investigation of the efforts that multinational pharmaceutical companies take in order to find a business model that allows for a profitable access to the Bottom of the Pyramid (BoP) markets.

A common charge leveled against the autopoietic perspective is that it does not explain change or, consequently, knowledge creation. This book demonstrates that knowledge creation is not always an ongoing process, as is claimed in many process philosophy and autopoietic research works.

This book examines the role of intangible assets (IA) in companies and countries for achieving sustainable economic growth.

Introduction.- Sustainable Entrepreneurship: framing the boundaries of current knowledge.- The Review Approach.- The Evolution and Distribution of the Scientific Knowledge.- Toward a Systematic Review of the Literature: Content Analysis.- Discussion, Managerial Implications, and Future Steps.- Conclusion.

This book provides a rare historical analysis on the development and importance of marketing channels to Supply Chain Management (SCM) in Northern America. A general overview of developments in marketing channels will help the reader understand what changes occurred and how some of these changes impacted marketing education and practice.

This book analyses the impact of web design parameters on user experience and the behaviour of website users.

Combining best practices, empirical studies and the authors' own research on technology transfer offices (TTOs), technology transfer, ecosystems and scientists in the principal investigator role, this book presents a business model framework for TTOs.

This book presents the findings of a comparative study on office work culture in Germany and China. Focusing on behavioural and work practices, it explains the cultural influences on local staff's personal behaviour.

This book examines performance evaluation in the context of assessing the non-financial outcomes of human activities. Special emphasis is placed on efficiency measurement with data envelopment analysis (DEA), and on data aggregation in life cycle assessment (LCA).

This book offers an insightful guide for academics, managers and practitioners, as well as undergraduate and graduate students of business studies.

This book explores new ways for companies to sustain their success, by means of viable business models and a values-driven culture. The point of departure is a value proposition designed to last, and grounded in the values espoused and actively practiced by the organization. These values are in turn the product of a values creation process, which is essential to any business trying to ensure its viability in the long run. A concise step-by-step process explains how this process can be introduced to keep companies competitive for and in the future.In subsequent chapters, the book describes key challenges for modern management, introduces a paradigm of sustainable management, and presents roadmaps to future viability and axioms of viable business management. Active practitioners in executive and operational management roles, research and development, innovation management, human resources, sustainability, or process management will benefit from this volume. Given its scope of coverage, the book offers a valuable resource for lecturers and students in business management, economics, law, and sustainability-related degree courses.