Udvidet returret til d. 31. januar 2025

Customer Behaviour in eCommerce - Halina Starzyczná - Bog

Bag om Customer Behaviour in eCommerce

Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. Representing a vital distribution channel that reaches countless customers, sales from online shopping have long-since exceeded USD 1000 billion per year and are growing steadily. This book is intended for general readers and professionals interested in companies¿ strategic orientation in connection with their online format and building and strengthening customer loyalty. In this regard, their business strategies are not considered in their full scope and complexity; instead, the book focuses more narrowly on the relationship between business strategy, buying behavior and customer loyalty.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783031235733
  • Indbinding:
  • Paperback
  • Sideantal:
  • 124
  • Udgivet:
  • 12. februar 2023
  • Udgave:
  • 23001
  • Størrelse:
  • 155x8x235 mm.
  • Vægt:
  • 201 g.
  • 8-11 hverdage.
  • 5. december 2024
På lager

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Customer Behaviour in eCommerce

Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. Representing a vital distribution channel that reaches countless customers, sales from online shopping have long-since exceeded USD 1000 billion per year and are growing steadily. This book is intended for general readers and professionals interested in companies¿ strategic orientation in connection with their online format and building and strengthening customer loyalty. In this regard, their business strategies are not considered in their full scope and complexity; instead, the book focuses more narrowly on the relationship between business strategy, buying behavior and customer loyalty.

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