Name: Success in the Bottom of the Pyramid Market in Africa
Price: 492.95 DKK
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Author: Philipp von Carlowitz
ISBN: 9783030590673

Success in the Bottom of the Pyramid Market in Africa af Philipp von Carlowitz

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492,95 kr.

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This book presents an empirical investigation of the efforts that multinational pharmaceutical companies take in order to find a business model that allows for a profitable access to the Bottom of the Pyramid (BoP) markets.

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Sprog:
Engelsk

ISBN:
9783030590673

Forlag:
Springer Nature Switzerland AG

Indbinding:
Paperback

Sideantal:
120

Udgivet:
14. November 2020

Udgave:
12020

Størrelse:
155x235x0 mm.

Vægt:
454 g.

Leveringstid: 2-3 uger.
Forventet levering: 25. Maj 2024

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442,95 kr.

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This book presents an empirical investigation of the efforts that multinational pharmaceutical companies take in order to find a business model that allows for a profitable access to the Bottom of the Pyramid (BoP) markets.

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