E-handel: forretningsmæssige aspekter

This textbook presents comprehensive treatment of the e-business environment and the tools and strategies necessary for success in the digital realm. The author covers a wide range of e-business-related topics, such as e-environment, e-business security, billing and payment systems, supply chain management, digital marketing, customer relationship management, business intelligence, e-business adoption, change management, performance measurement, legal, and regulatory. The book focuses on the ethical and legal issues of e-business and offers practical advice for establishing and maintaining successful e-business operations. The book also discusses the challenges of keeping up with swiftly evolving technology and the ever-changing internet landscape, including online transactions, data security, and administration. The author seeks to advance e-business research and practice by providing a comprehensive and up-to-date overview of the field. The author includes case studies that span various industries and companies, from small startups to large corporations, providing readers with a diverse and practical perspective on e-business.

Unconventional Wisdom: Dive Deep into the World of Marketing Like Never Before!Ever felt like traditional marketing methods were a tad too boring? Maybe even outdated? Dive into the edgy, humorous, and downright audacious world of "100 Marketing Gimmicks that F*cking Work."The modern consumer has seen it all, heard it all, and frankly - they're a bit tired. In the cacophony of brands screaming for attention, how do you make your voice heard? The answer lies in being bold, being different, and sometimes, being a little irreverent. This book is not for the faint-hearted or those deeply rooted in old-school methods. It's for the brave, the risk-takers, and those willing to color outside the lines."Yes, Cursing in the Title is a Marketing Gimmick" - and that's just the tip of the iceberg. The author, with a sharp wit and keen understanding of modern marketing dynamics, takes you on a roller-coaster ride. From tales of audacious brand campaigns that garnered millions in revenue, to the psychology behind why these gimmicks are so effective, prepare to be enlightened and entertained.But it's not all fun and games. Behind the humor and edgy examples lies a deep understanding of marketing principles. Each gimmick is dissected, analyzed, and presented with actionable insights you can implement in your campaigns. Whether you're a budding entrepreneur, a seasoned marketing professional, or just a curious reader, there's a wealth of knowledge waiting for you.So, are you ready to change the way you view marketing? To embrace the unconventional and get results? Grab your copy today and dive into a world where rules are meant to be broken, and the results speak for themselves. Your audience is waiting for something fresh. Give them what they never knew they needed.

It has taken platforms only twenty years to become digital economy hubs. They have changed markets, enterprises, and society. They have expedited communication, collaboration, and trade for consumers, winning their attention and collecting their data. In doing so, they have made processes, products, and industries obsolete, and disrupted the expectations and behaviours of market players. This raises the question, are digital platforms global innovators or disruptive monopolists? Are they a solution to problems of the past or emissaries of a problematic future?This book provides a multi-faceted approach to platforms and their profound impact on markets and ecosystems. Economic, managerial, social, and political aspects are analysed, and the differentiation of platforms and their disruptive potential is reviewed. The book also examines the mechanism of achieving a monopolistic position, including in the international supply chain, and the greater influence of platforms on political activity and contemporary democracy. With examples from Poland, USA, and China, the contributions offer an international evaluation of disruptive platforms across a multitude of industries.The edited collection, prepared by scholars from the SGH Warsaw School of Economics, will be valuable to researchers and academics across the fields of strategic management, marketing, innovations, international business, and the digital economy.

Dieses Buch stellt neue Strategien, Methoden und Umsetzungsbeispiele vor, mit denen digitale Plattformen zur Realisierung erfolgreicher Geschäftsstrategien im industriellen Mittelstand eingesetzt werden. Digitale Plattformen sind Erfolgsgaranten für viele Weltmarktführer im Konsumgüterbereich. Aber auch der industrielle Mittelstand kann mit ihrer Hilfe neue Geschäftsfelder erschließen und Wettbewerbsvorteile realisieren. In diesem Band zeigen wir auf, warum sich produzierende Unternehmen schon heute in diesem Wettbewerbsumfeld positionieren müssen und welche strategischen Handlungsoptionen existieren. Ein strukturierter Transformationspfad zeigt, wie der industrielle Mittelstand über die Etablierung digitaler Dienstleistungen den Sprung in die Plattformökonomie schaffen kann. Innovative Methoden und Werkzeuge bieten konkrete Hilfestellung, um diesen Transformationsprozess strategisch zu planen und umzusetzen. Zwei ausgewählte Praxisbeispiele zeigen schließlich auf, wie der Einstieg in die Plattformökonomie erfolgreich gelingt.

The paper coordinated by Prof. Dr. Bogdan Cristian Onete is a topical subject in the context of the present informational era. It suggests a distinct approach regarding social media and the peer-to-peer platforms from the perspective of the quality of services and collaborative consumption. The research of the paper includes a quantitative research regarding the implications of peer-to-peer platforms concerning the consumer, and a qualitative research with regards to social media and its degree of influence on the quality of services. This research presents many interesting findings regarding the consumer perception of quality of services in the context of the sharing economy. These findings are valuable for all parties working in the domain of the sharing economy or collaborative consumption.

Discover the Cryptocurrency Roller Coaster: Unveiling the Intricate World of "The ICO Boom and Bubble: Unraveling the Tangled Web"Brace yourself for a heart-pounding journey into the captivating, yet treacherous realm of cryptocurrencies! "The ICO Boom and Bubble: Unraveling the Tangled Web" is your front-row ticket to the thrilling highs, heart-wrenching lows, and invaluable insights of the cryptocurrency universe's most electrifying era.Are you a daring investor, excited by the potential gains of the crypto frontier? Hold your horses! Before you venture into this wild west of wealth and innovation, arm yourself with knowledge. Delve into riveting case studies that dissect the meteoric rise and disastrous crashes of Initial Coin Offerings (ICOs). Witness firsthand the allure of quick returns that lured investors into uncharted territory, and the subsequent unraveling that left dreams shattered.Have you ever wondered how the deceptive web of fraudulent ICOs was spun? Prepare to be amazed-and alarmed-as we uncover the artful tactics employed by cunning operators to create a mirage of legitimacy. We dissect red flags that were blatantly ignored, igniting a firestorm of consequences for unsuspecting investors.But don't fret, intrepid reader! We also navigate the aftermath-where reality collided with illusions. Walk alongside survivors of rugpulls as they recount their harrowing experiences and inspiring tales of recovery. Peek behind the scenes of legal battles that sought to hold fraudulent operators accountable.As you journey through regulatory waves and the evolving landscape of the crypto cosmos, we arm you with the tools to build a future-proof investment strategy. Marvel at how lessons learned from the ICO boom are shaping a trustworthy and sustainable crypto industry, with responsible practices and global collaboration at its core."The ICO Boom and Bubble: Unraveling the Tangled Web" is your beacon of caution and guide to success in the world of cryptocurrencies. With riveting stories, expert insights, and a treasure trove of knowledge, this book equips you to navigate the crypto labyrinth, steering clear of pitfalls and investing with confidence. Before you venture into the digital gold rush, arm yourself with the wisdom of those who've braved the stormy seas-grab your copy today and seize control of your crypto destiny!

If you struggle to make your bakery business profitable, you no longer need to leave it to chance or luck. With its baking secrets, this book guarantees you success and profitability. It shows you how to differentiate yourself from the competition and be your customer's preferred choice instead of competing in a price war.Nepal's leading Flour Expert,AadityaVikram Agarwal, is the Technical Director of Nepal's biggest, most advanced Flour Mill - RP Agro Industries Pvt Ltd and the Founder-Director of the multiple award-winningleading Industrial Bakery of Nepal - RP Food & Confectionary Pvt Ltd.He is the creator of Speciality Flours such as Ramailo Baker's SP Flour, Ramailo Cake Flour, and Ramailo Pizza 00 Flour which have taken the industry by storm.His proprietary 7Ps Framework has helped numerous bakeries overcome their challenges to become profitable by differentiating themselves.

Marketing Made Simple emphasizes the importance of making marketing easy and effective. Whether you're a small or large business, the key to successful marketing lies in implementing a sales funnel. A sales funnel is a fundamental component of a solid digital marketing plan, and once you create it, your advertising efforts can support its success.While digital strategies, like websites, lead generators, and email campaigns, form the foundation of marketing, the book stresses the necessity of a well-structured sales funnel. It serves as a crucial means to capture and convert leads, making it essential knowledge for entrepreneurs, business owners, and marketers alike.The book provides a comprehensive checklist to guide readers in building a functional sales funnel, ensuring each piece is created correctly.Underscoring the importance of execution, the book addresses the fact that many marketing plans fail not due to intent but lack of implementation. It encourages readers to avoid wasting money on ineffective marketing strategies and emphasizes the significance of a clear message combined with a well-designed sales funnel.As the authors, J. J. Peterson and the speaker, point out, the StoryBrand messaging framework can benefit any business, but execution is the key to success. This book aims to guide readers in executing their marketing strategies effectively, ensuring their business growth and customer connection.For entrepreneurs, business owners, and marketing departments, the book offers an easy-to-understand blueprint. It acts as a valuable playbook for those in charge of their company's marketing efforts. Additionally, the authors challenge the notion of paying for marketing that doesn't deliver results, asserting that time and investment should yield fruitful returns.Those reading the book can seek assistance from a StoryBrand certified guide at MarketingMadeSimple.com. However, even if a guide is hired, the book remains essential in understanding the marketing plan and providing valuable direction and feedback.In summary, Marketing Made Simple provides actionable steps to simplify marketing efforts, instill confidence, and foster business growth and customer engagement. The journey to effective marketing starts with this comprehensive guide.

This third and final part of the INFINITECH book series begins by providing a definition for FinTech, namely: the use of technology to underpin the delivery of financial services. The book further discusses why FinTech is the focus of industry nowadays, as the waves of digitization, and financial technology (FinTech) and insurance technology (InsuranceTech) are rapidly transforming the financial and insurance services industry. The book also introduces technology assets that follow the Reference Architecture (RA) for BigData, IoT and AI applications. Moreover, the series of assets includes the domain area where applications from the INFINITECH innovation project and the concept of innovation for financial sector are described. Further described is the INFINITECH Marketplace and its components including details of available assets, as well as a description of solutions developed in INFINITECH

Die Blockchain-Technologie bietet großes Potenzial und eine eine Vielzahl von Möglichkeiten für den Mittelstand. Zu den zahlreichen Vorteilen zählen Effizienzsteigerungen, Transparenz, Sicherheit und nicht zuletzt Kostenersparnisse für Ihr Unternehmen.Die Auswahl der richtigen Blockchain Lösungen für die Anwendung im Mittelstand erfordert daher eine gründliche Analyse der Geschäftsanforderungen und -prozesse. Dieses Fachbuch behandelt die verschiedenen Aspekte der Konzeption, Auswahl und Umsetzung von Blockchain-Technologie im Mittelstand.Nutzen Sie das volle Blockchain Potenzial und finden Sie die passende Blockchain Lösung! Mit diesem Ratgeber erhalten Sie einen Leitfaden für Unternehmen im Mittelstand, um die Konzeption, Auswahl und Umsetzung von Blockchain-Technologien erfolgreich zu gestalten und ihre Wettbewerbsfähigkeit zu stärken. Es bietet Ihnen einen umfassenden Überblick über die verschiedenen Aspekte und unterstützt Sie bei der strategischen Nutzung von Blockchain-Technologie, um nachhaltiges Wachstum und innovative Geschäftsmodelle zu ermöglichen.

Sustainability is part of every aspect of our life, with climate concerns shaping the future. Thus, it is important to understand how metaverse will affect sustainability, as it is opening both challenges and opportunities for environmental sustainability. On the one side, replacing real-world interactions with 3D virtual and exchanging physical goods with digital ones are significantly less resource-intensive and more carbon-efficient. Therefore, this holds the promise of reducing the environmental pollution. On the other side, metaverse increases e-waste and energy consumption. Given this controversial impact, it is crucial for businesses and researchers to understand how to ensure that the metaverse develops sustainably. This book is popping out several questions: Do businesses understand the metaverse concept and perceive the benefits and advantages of implementing such technologies? How will the metaverse change business? Will metaverse change ourworking place and skills needed? How can companies get ahead of the change and mold it to their advantage? Will businesses use metaverse? Can metaverse create a more sustainable word? How can we make the metaverse better than what we have now? Is it going to affect environmental sustainability? Will it cause more severe climate problems, or would it be the solution? How can metaverse impact the achievements of SDGs?

This book systematically summarizes the development process of China Internet in 2020, reveals the strong impact of Internet on China's economic development and social progress, and displays the course of the Chinese people's changes from beneficiary and participant to builder, contributor, and joint maintainer of cyberspace development and security during the Internet development; objectively reflects the development achievements, development status, and development trend of China Internet in 2020, systematically summarizes the main experience in the development of China Internet, and deeply analyzes China's strategic planning, policy actions, development results, practical level and future trend in information infrastructure, network information technology, digital economy, E-government, construction and management of network contents, network security, legal construction of cyberspace, international cyberspace governance, and other aspects; further improves the index system for the development of China Internet and makes an overall assessment of network security and informatization work in 31 provinces (autonomous regions and municipalities directly under the central government, excluding Hong Kong, Macao, and Taiwan) throughout China from 6 aspects, in the hope of reflecting the Internet development level throughout China and individual places comprehensively and accurately.With the important thoughts of General Secretary Xi Jinping on the national cyber development strategy as the main line running through the book, this book collects the latest research results in the domestic Internet field and utilizes the latest cases and authoritative data; featuring rich contents and highlights, this book helps the public readers to better comprehend the rich implications, spiritual essence, and practice requirements of the Internet governance concepts, thoughts, and opinions of General Secretary Xi Jinping and provides an important reference value for the employees in the Internet fields, such as government departments, Internet enterprises, scientific research institutions, colleges, and universities to fully understand and master the development of the China Internet.

This book constitutes the refereed proceedings of the 4th International Workshop on Algorithmic Bias in Search and Recommendation, BIAS 2023, held in Dublin, Ireland, in April 2023.The 10 full papers and 4 short papers included in this book were carefully reviewed and selected from 36 submissions. The present recent research in the following topics: biases exploration and assessment; mitigation strategies against biases; biases in newly emerging domains of application, including healthcare, Wikipedia, and news, novel perspectives; and conceptualizations of biases in the context of generative models and graph neural networks.

This book systematically reviews the development process of the world Internet and comprehensively reveals the great contributions of the Internet to economic development and social progress. The world today is marked by changes unseen in a century, and Internet development is facing new opportunities and challenges. In 2020, the COVID-19 epidemic broke out and spread at the global scale, which enormously impacted the global economy and society. Internet played an increasingly important role.Meanwhile, based on the development status of the global Internet, this book fully reflects the development process, status and trend of the world Internet in 2020, systematically summarizes the development status and highlights of the Internet in the major countries around the world, and makes an in-depth analysis of the new conditions, new dynamics and new trends of the development in the key Internet fields; the contents cover the information infrastructure, information technology, digital economy, digital government, internet media, network security, and international cyberspace governance, and other aspects. Moreover, this book further adjusts and enriches the development index systems of the world Internet, in the hope of better showing the development strength and development advantages of the Internet in various countries, and reflecting the overall development trend of the world Internet more comprehensively, accurately and objectively.From an objective perspective, this book collects the latest research results in the global internet field, featuring comprehensive contents and highlights; from a historical perspective, this book reviews the significant development process of the global internet, summarizes the experience and faces the future; from a global perspective, this book tries to construct the cyberspace community with a common future based on the new concepts, new ideas and new achievements of various countries in participating in cyberspace development and construction. This book provides an important reference value for employees in Internet fields, such as government departments, Internet enterprises, scientific research institutions, colleges and universities, to fully understand and master the development of the world internet.

In this first part of the INFINITECH book series, which is a series of three books, the principles of the modern economy that lead to make the modern financial sector and the FinTech's the most disruptive areas in today's global economy are discussed. INFINITECH envision many opportunities emerging for activating new channels of innovation in the local and global scale while at the same time catapult opportunities for more disruptive user-centric services. At the same time, INFINITECH is the result of a sharing vision from a representative global group of experts, providing a common vision and identifying impacts in the financial and insurance sectors

The decision is the most important moment in interpersonal relations and in the life of an organisation or even a nation, because it determines, for better or worse, how we live together. It is a clash of two or more individual wills that seek to prevent the future by generalising the behaviour of its members. A good decision is the result of a process that brings together two individuals or several members of an organisation who, by pooling their rationality, decide on a common course of action to which they will adhere. In the context of a formal structure, the decision results in an enactment or a law. In this case, it becomes a will that commands other wills. In a situation where it is more or less easy to reach a consensus, a rational decision can be made without much difficulty. However, decision-making becomes complex when the positions of the actors involved are diametrically opposed. Reflecting on decision-making is at the heart of organisational management. For this reason, the leader plays an important role in this process.

Dieses Buch beleuchtet den Online-Lebensmittelhandel in Deutschland aus Anbieter- und Kundenperspektive, leitet Zukunftsprognosen ab und zeigt Konsequenzen für Handel und Hersteller. Trotz des Aufwinds während der Corona-Pandemie bewegen sich die Umsätze im Online-Handel mit Lebensmitteln noch auf relativ niedrigem Niveau; die Entwicklung verläuft jedoch turbulent und wird kontrovers diskutiert. Dieses Buch beschreibt den Status quo und regt zu Diskussionen an. Es bietet eine systematische Analyse einschlägiger Studien sowie aktuelle Erkenntnisse auf Basis qualitativer Interviews mit Experten aus Handel, Industrie und Wissenschaft.

¿Dieses essential gibt einen Überblick über verschiedene Go-to-Market-Strategien für zweiseitige digitale Plattform-Geschäftsmodelle. Zunächst liegt der Fokus auf den Strategien zur sequenziellen, simultanen und viralen Kundenakquise. Im zweiten Teil zeigt der Beitrag, mit welchen Faktoren man positive Interaktionen fördert, um eine kritische Masse an Nutzern zu gewinnen.

Derivatives have become hugely important in finance in the last thirty years and this attention is on the part of business school students and practitioners themselves. Derivatives are traded on many exchanges throughout the world. The main derivatives are option, forward, future, and swap. The learning process is usually difficult in any new subject, this book is written in such a way so that the reader will easily understand the concept of derivatives. The book presents the concepts related to derivatives in a simple and accessible manner. The book begins by providing an introduction to the derivatives in Chapter 1. Chapter 2 deals with the Binomial option pricing model and its terminologies. Chapter 3 deals with the Black Scholes model and how to derive the partial differential equation of the Black Scholes model. Chapter 4 deals with the monte carlo simulation with Matlab codes and Chapter 5 deals with the application of the Black Sholes Model to find the probability default. A unique feature of the book is that the examples are solved using both Binomial Model and the Black Scholes model and also practice problems are also given at the end of the book.

Skilled and efficient manpower is the most precious and precious wealth of any country. Despite having abundant natural resources, many societies are unable to use these divine gifts due to the lack of competent and worthy human resources, and they spend their days in hardship. Despite the lack of natural resources, other nations have reached comfort and prosperity as a result of having experienced and suitable human resources, and they are taking long and steady steps on the path of progress and progress. Most of the experts attribute the changes and transformations of the business world to the increasing access to technology, intense competition in the development of technology, the globalization of markets and business competition, the rapid growth of access to technology, changes in the number of salaries and job skills, environmental responsibility. They know the environment, limited resources, and most importantly, the increase in customer expectations. Therefore, in such an environment, it is not possible to guide and control organizations in a traditional way with past methods.

"Join the technological revolution that's taking the financial world by storm. Mastering Bitcoin is your guide through the seemingly complex world of Bitcoin, providing the knowledge you need to participate in the internet of money. Whether you're building the next killer app, investing in a startup, or simply curious about the technology, this revised and expanded third edition provides essential detail to get you started. Bitcoin, the first successful decentralized digital currency, has already spawned a multibillion-dollar global economy open to anyone with the knowledge and passion to participate. Mastering Bitcoin provides the knowledge. You supply the passion" --

Humanistic Buddhism is a contemporary movement within Buddhism that emphasizes the potential for individuals to generate positive change in their own lives and society through practicing Buddhist teachings and values. Master Hsing Yun said: "The so-called Humanistic Buddhism is the Mahayana Buddhism of the bodhisattva way... Humanistic Buddhism attaches great importance to the purification of moral thoughts in life and the sublimation of spirituality." Master Hsing Yun's thoughts on Humanistic Buddhism can be approximately summarized into the following points. Firstly, the Sakyamuni Buddha is the enlightened being in the human world, and Buddhism is in the human world; Moreover, Buddhism attaches great significance to human life. Secondly, the conception of Humanistic Buddhism comes from the Sakyamuni Buddha. Thirdly, Humanistic Buddhism is practical Buddhism. This study attempts to explore the relationship between the concept of wealth (the way of financial management) proposed by Master Hsing Yun.