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Cómo Vender Tus Libros en todas las PlataformasManual de Trabajo para EscritoresCometí muchos errores mientras aprendía, todavía lo hago, cometer errores y aprender. Tuve dos cuentas de Twitter, las abandoné, para el colmo de males no recuerdo con qué casilla de email hice el registro ni sus contraseñas; aprendí, sin embargo, que no hay que liarse desde el principio, y que es más práctico tener una sola cuenta con la misma contraseña e inscribirse en todas las demás con esas mismas. Por otro lado, Google se pone pesado al ver que repetís la misma contraseña en distintas cuentas y te pide que le eches un ojo; no le des importancia, siempre y cuando tu contraseña maestra sea excelente, y no pepeypepa2023, peor aún, si te llaman así tus amigos a vos y a tu esposa: -¡Hola Pepe!; ¡qué tal, Pepa! ¿En qué año estamos?Cerré mi red social Facebook, y cree una nueva. Ya sé que hay especialistas en Marketing para redes, solo que no es lo mío, encontré que ser visible me da ventas sin dedicarle tanto tiempo a las publicaciones constantes, donde hacen comentarios, hay que responder y colocar una foto con cara feliz regularmente, igual en Instagram, comenzás a obsesionarte con tus seguidores, y de Twitter ni hablar, su dinamismo es tal, que al menos tenés que hacer de 3 a 5 publicaciones diarias, una esclavitud total. Por otro lado, si tu habilidad son las redes sociales, sacale provecho, lo que estoy diciendo aquí es que no es mi fuerte, me van mejor los videos y audiolibros. Buscá tus Fortalezas en todo, anillo que no te quepa en el dedo, desestimalo y colocate otro. Confieso que hace 3 años que publico con fiereza, al mismo tiempo que comencé a crear mi araña porque me daba cuenta que no era visible más que para un grupito reducido que no me compraban nada, también hice mal mi araña en el proceso, apunté todos los errores, los corregí gradualmente, comencé a tener más ventas, la araña funciona y eso me deja más tranquilo, los ingresos extras calman la ansiedad de cualquiera, sabés que no estás trabajando sin resultados, tus libros por años estarán a la venta, y ya están escritos, ingresarán más regalías con el tiempo, no son perecederos como las frutas y las verduras, y si de a poco te hacés conocido, o ganás un concurso menor, más ingresos todavía, igualmente tenés que tener paciencia y discernimiento, hay que prestar atención a lo que nos funciona e intentar abarcar todos los frentes posibles para promover nuestras obras.Te invito a que dejes de investigar a ciegas y sepas Cómo Vender Tus Libros en todas las Plataformas. Visita mi canal de videos para más detalles. Daniel Carballo Escritor.

Banner Blitz: Mastering the Art of Advertising with Eye-Catching Banners is a comprehensive guide to the world of banner advertising. In this book, readers will learn how to create effective banner ads that grab the attention of their target audience, drive traffic to their website, and achieve their marketing goals.The book covers a wide range of topics, including the power of visual advertising, the anatomy of an eye-catching banner, crafting effective ad copy, the dos and don'ts of banner design, the psychology of color, A/B testing, the impact of animation, maximizing ROI, creating a consistent brand identity, designing banners for mobile devices, effective banner placement strategies, social media advertising, analytics and metrics, and emerging trends and predictions.Readers will also find valuable insights and tips from top industry experts, including advice on call-to-action, high-quality visuals, responsive design, educational content, retargeting, conversion optimization, and more.Whether you're a business owner, marketer, or designer, Banner Blitz is the ultimate guide to creating effective banner ads that drive results. With this book, readers will gain the knowledge and skills they need to master the art of banner advertising and achieve success in today's competitive digital landscape.

'Why do we allow adverts that actively promote our own destruction? Halting climate catastrophe is hard enough without ads selling things that pollute more. With Badvertising, Simms and Murray have done the world an urgent favour. Funny and readable, it will make us all see advertising in a very different way' Dr Chris van Tulleken, doctor, broadcaster and author of Ultra-Processed People'Hugely timely and important ... Grapples with advertising's role in enabling climate crimes - and sets out why and how we need to stop the industry's complicity in its tracks, for the sake of a liveable future' Caroline Lucas MP'Simms and Murray are clear-headed guides. Learn the history, be enraged at the tactics, and join the struggle for a less polluted public sphere' Sam Knights, writer, actor and activist'A much-needed book whose time has come. The continued advertising of high-carbon products at a time of climate crisis is a form of insanity. The authors are absolutely right' Bill McGuire, Professor Emeritus of Earth Sciences, University College London'This book was a watershed moment for me. Since it can't have an advertising campaign, we all need to tell our friends about it' Jeremy Vine, broadcaster and journalistAdvertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it - from international flights to a vast array of goods we consume like there is no tomorrow. The truth is, if advertising succeeds in keeping us on our current trajectory, there may not be a tomorrow.In Badvertising, Andrew Simms and Leo Murray raise the alarm on an industry that is making us both unhealthy and unhappy, and that is driving the planet to the precipice of environmental collapse in the process.What is the psychological impact of being barraged by literally thousands of advertisements a day? How does the commercialisation of our public spaces weaken our sense of belonging? How are car manufacturers, airlines and oil companies lobbying to weaken climate action? Examining the devastating impact of advertising on our minds and on the planet, Badvertising also crucially explores what we can do to change things for the better.Andrew Simms was called a 'master at joined-up progressive thinking' by New Scientist magazine. He co-authored the original Green New Deal, came up with Earth Overshoot Day, and jointly proposed the Fossil Fuel Non- Proliferation Treaty. He is the author of several books including Ecological Debt, Tescopoly, Cancel the Apocalypse and Economics: A Crash Course. He co-directs the New Weather Institute, is Assistant Director of Scientists for Global Responsibility, coordinates the Rapid Transition Alliance and is a Research Fellow at the University of Sussex.Leo Murray co-founded climate action charity Possible, where he is currently Director of Innovation, as well as noughties direct action pressure group Plane Stupid and pioneering solar rail enterprise Riding Sunbeams. Murray is also the creator of the Frequent Flyer Levy and the brains behind the Trump Baby blimp which rose to global fame during Donald Trump's US presidency.

This book offers a collection of scholarly writing on the meanings of happiness in relation to consumption. The chapters in this volume explore how material practices link to structures of power and exploitation. The chapters in this book were originally published in Consumption Markets & Culture.

La reconocida autora Verónica Avilés, comparte de manera sencilla y eficiente su metodología totalmente probada, que te permitirá crear desde cero una tienda online.

The ultimate guide to using Visual Content to grow your creative business. (Second Edition)This book shows you how to develop a system for long term business success. Use your blog, email and website and visual content to grow your creative business. Develop Your content strategy, create compelling visual and written content, distribute the content and measure results. Packed with resources you can try today.Artists, writers, photographers and all creative entrepreneurs often fail to plan their marketing. This book shows you practical steps to boost your business with visual content. Build your authority, find your audience and deliver great value to your market.Based on the author's own experience with his fine art business. What to try and what to avoid. A big picture view that will help you boost your content marketing today.

"This book examines the hidden principles specific to successful online ads and email promotions and the numerous and potent psychological techniques they employ to make them so persuasive"--

Unlike most other blogging methods you'll find out there, this method is a bit unique in that it does not utilize any affiliate links whatsoever, nor does it utilize an email list. You might think I'm mad because of what I've just said. How could we monetized a blog without affiliate links or an email list you may be wondering? Well, fret not my child, because all will be revealed as you learn the ultimate way to set up and monetize your blog in this book. Blogging will teach you the tips and strategies you need to get the most from your blog:How to Use Word Press Effectively for Greatest ImpactBlog Design Secrets for Visual AppealPay-Per-View and Cost-Per-Mile AdvertisingText Link, In-Text, RSS, and Widget AdvertisingAffiliate Marketing Tacticsand so much more! You'll also learn how to partner and collaborate with brands by building an online media kit, how to promote your blog on social media, and how to create a thriving community around your blog that will stand the test of time.

Este es el manual de la industria de las relaciones públicas. Bernays es una especie de gurú. Su gran golpe, el que le catapultó a la fama en la década de 1920, fue conseguir que las mujeres empezaran a fumar. En esa época las mujeres no fumaban y él lanzó campañas masivas para Chesterfield. Conocemos las técnicas: modelos y estrellas de cine con cigarrillos en la boca y demás. Consiguió un enorme éxito y se convirtió en una figura destacada y su libro en el auténtico manual.Publicista, periodista e inventor de la teoría de relaciones públicas, Edward Bernays (1892-1995), nacío en Austria y era sobrino de Sigmund Freud. Siendo aún niño, sus padres se establecen en Estados Unidos. Se licenció en Agricultura en la universidad de Cornell, pero su verdadera pasión era la comunicación, donde desarolló su carrera en publicidad, periodismo y, finalmente, en las relaciones públicas. Bernays es considerado el "padre" de la profesión, ya que dió el primer paso definiéndola, resaltando la necesidad social de éstas por ser escuchadas. En definitiva, las sociedades democráticas requerían ser guiadas. La presente obra constituye la Biblia sobre la manipulacíon que, a jucio del autor, no debe ser entendida como negativa si los que la llevan a cabo buscan el bien común...

TIRED OF YOUR VIDEOS BEING IGNORED?You've watched all the "YouTube Tips" videos.You've taken notes.Even tried to implement what you've heard.So, why isn't it working?Meanwhile, the average teenager, with no business at risk, is having the success you desire for growing socially.Why is that?Because they've learned how to create engaging content that connects with their target audience and drives sales to their emerging brands.Now it's your turn!They've learned how to identify and produce The One Right Video for their target audience.Whether you're a real estate professional, coach, or speaker, your ability to create engaging video content is what drives people to connect with your brand and take action from your videos or keep scrolling and ignore your content.In this easy-to-digest book, Diana Gladney exposes effective strategies any entrepreneur transitioning into video content creation can execute.In The One Right Video, you'll learn:¿ The C.L.A.R.I.T.Y. Content Framework: how to ensure your videos achieve their purpose, are engaging, and help transforms your content from bland and boring to bingeable¿ A Simple strategy to save $1,000's of dollars using the most effective strategy to properly invest in the right gear the first time¿ The One Right Video formula that converts viewers into customers¿ How to transition and develop your team to help drive more sales with your content marketing strategies¿ Templates, PDF guides, and over 50+ video ideas customized just for content-creating entrepreneurs... And much more!You'll love the results because you start using them immediately to start amplifying your brand by leveraging YouTube!Get it now.

Seit Corona ist es besonders schlimm:UnternehmerInnen aus allen verschiedenen Branchen wollen panikartig online gehen. FOMO ist angesagt. FOMO steht für ¿Fear Of Missing Out" - die Angst etwas Wichtiges zu versäumen.Doch da kaum jemand weiß, was ¿online gehen" tatsächlich bedeutet und was zu tun ist, verfallen viele Selbständige in blanken Aktionismus. ¿Hauptsache irgendetwas tun!" ist die Devise. Und so werden tonnenweise Social Media Posts verfasst, Geld in Suchmaschinen-Optimierung und Online Ads investiert, Webinare abgehalten und so einiges mehr.Wie kopflose Hendln (so nennen wir in Österreich die Hühner) versuchen UnternehmerInnen, auf den Online Zug aufzuspringen und ein Stück des Kuchens abzubekommen. Zurück bleiben sie meist mit hängender Zunge und dem Gefühl, dass dieses Online Marketing nichts für sie ist.Meike Hohenwarter hat sich als Online Kurs Erstellerin und Digitale Strategin im letzten Jahrzehnt einen Namen in der Branche gemacht. Viele nennen sie sogar die "Online Kurs Queen". In diesem Buch wirft sie einen gechillten Blick auf das kopflose Treiben und zeigt dir, wie du zuerst einmal die Schnappatmung in den Griff bekommst und dann ruhig und überlegt - und vor allem strategisch - eine Liste von echten Fans aufbaust, die dich tatsächlich deinen Zielen näherbringt.Genialer Bonus im Buch: 11 Expertinnen geben in der Bonus-Sektion ihre wertvollen Tipps, wie sie sich ihre Liste aufgebaut haben. Im kostenlosen Download-Bereich zum Buch kannst du dir auch ihre Interviews ansehen und erhältst noch mehr Ressourcen für dein Listbuilding.Diese Expertinnen sind mit an Bord:Shailia Stephens ist Mitgründerin von ¿Lea & Shailia", ein Online-Coaching- und Coach-Training-Anbieter mit Fokus auf die ¿3 Prinzipien" und entspannten Erfolg.Susanne Pillokat und Nicole Frenken sind Onlinebusiness-Mentorinnen & Erfolgsexpertinnen für selbständige Frauen.Denise Schäricke ist die Lifestyle Architektin und Mentorin für spirituelle Business Rockstars.Mag.ª Irene Fellner, MBA ist Gründerin des Frauenzentrums Soul Sisters und begleitet Frauen aus den Umbrüchen der Lebensmitte in einen neuen Lebensabschnitt.Sandra Picha-Kruder ist in über 20 Ländern aktiv und internationale Sprecherin, sowie Expertin im Bereich smartes Networkmarketing.Angelika Buchmayer hilft Trainern, Beratern und Coaches bei ihrer glasklaren Positionierung, ihrem unverwechselbaren Außenauftritt sowie dem Aufbau eines strategischen NetzwerksJyotiMa Flak macht Menschen zu Leuchttürmen.Cécile Jemmett ist Linkedin-Leads-Expertin und Business-Mentorin.Sabine Votteler ist Expertin für ¿smarte Businessmodelle".Christine Schlonski, internationale Unternehmerin, Gründerin der Heart Sells! Academy und Host des Heart Sells! Podcasts.Monica Deters widmet ihr Leben Menschen, deren Träume geplatzt sind und dennoch wieder durchstarten wollen.Das Buch ist reichlich illustriert mit Zeichnungen von Peggy Norbisrath

Santana Global Magazine We Aspire to InspireJanuary/February 2023Volume 2, Issue 1

This book is written to help professionals take action. Each chapter describes concepts and tips that apply to a variety of industries. This book is especially beneficial to the following readers: Marketing professionals promoting technical features and benefits of products or services will gain insight into technical communication and how to integrate complex information into promotional efforts.Managers working with writers and designers will learn terminology and principles that will help you evaluate marketing materials and provide detailed feedback.Technical communicators working on marketing projects will gain an understanding of principles and best practices you can integrate with your previous training.Entrepreneurs, non-profit employees, and freelancers who want to develop marketing and promotional materials will gain tips and best practices that you can immediately.After reading this comprehensive, yet concise guide, you will be equipped to engage in every aspect of technical marketing and promotion - including planning, writing, designing, and delivery.

Americans have long enjoyed a fascination with advertising, a complex love-hate relationship. Ads are often connected with childhood recollections of favorite brands and characters-whether they are annoying, entertaining or persuasive, and the messages often lodge in our memories long after the actual product has disappeared from our consciousness. "Melts in Your Mouth, Not in Your Hands." "Does She or Doesn't She?""Just Do It!" "Where's the Beef?" These taglines are part of American culture, but few of us know the talented individuals who created the business of advertising. Selling Creative - Advertising Men and Women in the Hall of Fame is about those extraordinary individuals who built brands with their creative ideas and drove the American economy, individuals who were mavericks in their industry. Their original ideas broke through barriers of what was possible in communication. Selling Creative provides in-depth profiles of the culturally astute men and women who tapped into their generation's fears and desires. This book tells the story of advertising's Creative Revolution through the lives of the people who lived and worked in the era.Selling Creative - Advertising Men and Women in the Hall of Fame tells the stories of the generation that changed advertising; they elected presidents, discovered affluent activists, and found the magic of persuasion in humor, wit and entertainment. These special men and women are part of our common history, and this book presents their stories for the first time in a cohesive, entertaining and accessible format.

This book sheds light on the addressees of online reviewer discourse on wine, perfume and chocolate in order to explore how the discourse construes the consumer of experiential luxury. In the 21st century, luxury is more complex than ever before. Luxury products have become more affordable and hence accessible to new markets and consumer segments, and the groups of consumers seeking luxury experiences are more heterogeneous than ever. Yet, consumption choices as well as how these are thought about, evaluated and talked about still function to position consumers with respect to both how they see themselves and how they want others to see them. Many consumers seek to consume in subtle and sophisticated ways. They strive to develop consumption expertise with a view to maximizing their enjoyment from the luxury experience, avoiding overt displays of wealth while signalling status by means of luxury insight only available to the cognoscenti. One way for aficionados to develop their insight into the diversified and elusive realm of contemporary luxury is to engage with online reviewer discourse. The authors take a discourse analytic approach informed by the Appraisal model to expose the imagined addressees¿ characteristics and behaviour, the luxury values they embrace and the goals of their luxury consumption. The authors argue that the activity of online reviewers is such a crucial arena in contemporary luxury that a new form of luxury consumption has emerged, which they label review-based luxury. This book will be of interest to students and academics in the fields of Linguistics, Discourse Analysis, Communication, Argumentation, Media Studies and Marketing, as well as anyone with a general interest in wine, perfume and chocolate as experiential luxury.

Vlogging is becoming increasingly more popular and there has never been a better time to start a vlog. People really enjoy watching high quality vlogs and some vloggers have subscribers in the millions. But you don't need millions of subscribers to make money from vlogging. There are many vloggers that have a lot less subscribers that make a full time income and more from their vlogging activities. What could be better? Doing something that you love and recording it to share with the world and making money at the same time. This is more than a dream it can be your reality if you follow the advice provided in this guide. You will learn:What You Need to Know to Before You StartWhat Vlogging Means including Styles of Vlogs and Some Vlogging Success StoriesAdvice to Help You Decide if Vlogging for YouThe Tremendous Advantages to VloggingHow and Why to Choose a NicheChoosing a FormatExamining What Others Have DoneAdvice for Creating Your BrandWe have answered all of the most common questions about vlogging in this guide and provided you with a step by step plan to create a successful and profitable vlog. You need to take action and be totally committed to your new vlog. It is going to take time and effort to get where you want to be.We have left no stone unturned in this guide. You will know exactly what is expected of you and the highs and lows of vlogging. Consistency is everything with vlogging as you will discover as you read through this guide.

Learn to Escape, Avoid or Sidestep Your Descent into the QuicksandStuck Entrepreneurs provides inventive strategies for the quicksand-mired businessperson who asks, what am I doing wrong? or how can I break this inertia and move my business forward?The author delivers advice that is steeped in real-world experience gleaned from his own variety of business ventures and consulting practice, and packed with his entertaining business stories. Some are happy, others are, well, disturbing.This book casts a wide target readership net; from wanna-be and early-stage entrepreneurs seeking a foothold for their ventures, to established businesses floundering in the paralysis of quicksand.Further, in this post-pandemic economic environment, many entrepreneurs, managers and professionals are laboring to re-birth their businesses. This book will provide the counsel and energy to strategize that return journey.Stuck Entrepreneurs is a combination business manual and a workbook. Each chapter includes a challenging, self-directed workbook that encourages the reader to learn through the author's own 'how to' or 'how not to' shared experiences.

Explore the A to Z of modern advertising.Celebrate all this year's creative brilliance in print! This limited edition Graphis Advertising Awards annual honors industry excellence internationally and features this year's Platinum, Gold, and Silver Award-winning talents and their work. Discover a collection of standout creativity and innovation covering print, video and out of house for clients from Activision to Netflix, Heinz to Diageo, and Lenovo to the Beijing Opera.

Are you looking to establish a marketing and communications department from scratch?Are you an aspiring student new to the marcomms field altogether? Or are you already established in the profession, but looking to increase your success? Regardless of your background, Marketing and Communications on the Job is the must-read strategic guide for marketing professionals who want to make an impact.Author Marwa Kaabour shares tried-and-tested frameworks, effective checklists, and tangible skills that you can use to decode the disciplines of marketing and communications. Discover practical tools for leading impactful marketing departments, establishing and growing brands, and ensuring the profitability of your team.The world is changing at a rapid speed, and the lines between marketing and communications are blurring. Budgets are shrinking, but expectations are expanding. Consider this book a two-in-one bundle. The first part of the book will help you in establishing your department from scratch and the second part will assist you in navigating the world of branding, corporate communication, and putting together a comprehensive strategy deck. The First Impressions Framework will be guide you on how to draw observations on three key areas in the business prior to joining. The View From The Top Framework will guide you on how best to explore the status of the business as the founders or management see it. It then allows you to understand the company's vision and future orientation. The View From The Bottom Framework guides you to complete your exploration from the bottom of the company and its customers. The View in Numbers Framework shows you how to understand the company's financial structure and marketing budgets. Envisioning Your Department chapter will help you identify challenges on hand and how to match the right marcomms solution to them. The Team That Will Get You There chapter and will guide you on how to build a winning marcomms team. The second section of the book offers multiple crash courses on branding building and corporate communication. These will come in handy to those who have not yet experienced public relations, media relations, branding, sponsorships, and events. The timeless, effective tips in Marketing and Communications on the Job book will future-proof your skills, and support you time and time again - even when the world is in a state of chaos and bewilderment.

The future of the web comes down to two things: who can put the best digital marketing strategy in place and who can convert the most traffic for less. The tools, practices, and laws surrounding digital marketing are constantly changing. Some companies have learned to navigate this complex web legally, ethically, and effectively-but many have not. Advolution offers a conceptual framework for successful online advertising based on tested practices compiled over thousands of advertising campaigns. Digital marketing expert John Lincoln helps you to develop an executive-level knowledge of how to approach digital marketing and teaches you how to identify and avoid the most common pitfalls that marketers face today.Learn where the advertising industry is headed and the hot-button issues surrounding it, as well as the mindsets and practices necessary for advertising in a way that is not only correct and ethical but also sustainable and good for your business.i All information, scenarios, anecdotes and other illustrations in this book are fictitious for educational and instructional purposes.

Pinterest has proven to be one of the leading and cost-effective digital platforms for entrepreneurs and business owners to market their business on-line.Why pay somebody else your hard-earned money when you can do it yourself?In pinterest marketing: step by step guide for generating more clients and sales author wilhelmlaubach shares sage advice and marketing wisdom about leveraging pinterest for your business success. In the pinterest marketing guide, you'll learn to--Easily create effective pinsCatch the attention of your target marketPut your pins in front of the right audience using "promoted pins"Take advantage of visual search technologyCollaborate with likeminded groupsTrack your progress and adapt your strategyAs a result of this marketing environment, pinterest was created as a social networking platform that allows users to create and share photos and videos by constructing digital pinboards-a collection of so-called pins that are frequently based on a common theme-on a computer or mobile device. Pinterest is a popular social networking site that lets people make and share digital pinboards on a computer or a mobile device. People can add photos and videos to the pinboards and then share them.

Lad kunderne komme til digFrem for den anmassende og ‘supersælgende’ facon, som kendetegner traditionel marketing, handler denne bog om at tiltrække kunder uden at være irriterende - og at have det godt selv imens.Opbyg dit publikum er en håndbog i markedsføring for selvstændige. Med udgangspunkt i det, du allerhelst vil arbejde med, og de kunder, du allerhelst vil have, lærer du at tiltrække netop de kunder, så de køber af dig igen og igen. Det her er ikke en mirakelkur. Det handler om at opbygge dit fundament, så din virksomhed bliver levedygtig og langtidsholdbar. Det er din investering i din drøm.Bogen er et idékatalog, propfyldt med tips, tricks og vejledninger i de forskellige faser af din markedsføring, så du kan udvælge lige de områder, du har brug for hjælp til. Samtidig er bogen en generel indføring i tillidsbaseret markedsføring. Du lærer, hvordan du opbygger det helt rigtige publikum uden at være påtrængende, og hvordan du skaber sammenhæng i din markedsføring. Trin for trin lærer du, hvordan du får dine drømme-kunder ind i din forretning og skaber langtidsholdbare relationer til gavn for såvel dig som dine kunder.