PR

In einer zunehmend von Krisen und medialer Polarisierung geprägten Welt, wird eine gute Öffentlichkeitsarbeit für Unternehmen immer wichtiger. Eine erfolgreiche Öffentlichkeitsarbeit ist dabei kein Hexenwerk, sondern folgt klaren und verständlichen Prinzipien, die jede und jeder anwenden kann. Dieser kompakte Ratgeber gibt Ihnen hierzu einfache und klare Empfehlungen an die Hand, wie Sie die Öffentlichkeitsarbeit Ihres Unternehmens professionalisieren und rasch verbessern können. Zusätzlich erhalten Sie praktische Tipps zu den wichtigsten PR-Arbeitsfeldern wie Pressearbeit, interne Kommunikation und Krisenmanagement.

Are you tired of being the best-kept secret in your industry? Do you want to be recognized as the go-to expert in your field? Look no further than "Are You Visible?" -The ultimate guide to being seen, heard and chosen.Dr. Izdihar Jamil, a visibility expert and TEDxHuntingtonBeach Curator, shares her personal philosophy and proven strategies to help you stand out from the crowd. With her exclusive and intimate approach, she treats her clients like family and empowers them to become the best at what they do.In this book, you'll learn the top tips for building your personal brand and becoming the go-to leader, using Dr. Jamil's proven system to get predictable results. "Are You Visible?" is a must-read for anyone looking to make an impact in their industry. Get your copy today and start being seen as the expert you are!"Dr. Izdihar Jamil is a shining light of inspiration. In her new book, Are You Visible?, she enthusiastically shares clear action steps on how to increase online visibility. Beyond increasing visibility, she encourages the professional to strive to be the go-to leader in their industry. Her experience and wisdom have led me to believe this is possible while maintaining a harmonious balance of work and family life. I highly recommend all of her books." - Drew Lawrence, Multi-platinum hit Songwriter and Artist Development Coach"When it comes to self-publishing a book, Izdihar is my go-to expert. With Izdihar's knowledge, enthusiasm and strategies she makes the daunting task of writing a book a reality. If you're looking for a business coach look no further!" - Tim Hmelar, Home Builder and Realtor to Silicon Valley Business Titans."Dr. Izdihar Jamil's book is the best visibility roadmap you can have. Her greatest gift is providing you with her expertise in a straightforward, understandable, and thoroughly enjoyable format. To all of the entrepreneurs out there, this is a must-own book for your collection." - Deb Rosman, Public Speaker & Poet of The Grieving Heart and International Bestselling Author of It is Done!"Are you Visible? is jam-packed with value-added knowledge from leading visibility expert Izdihar Jamil! This book provides vital information so that you can become the go-to expert in your field." - Amber Howard, Four times #1 International Bestselling Author and Leadership Expert. ABOUT. Dr. Izdihar Jamil, Ph.D.-#1 International Bestselling Author of Money Makers, TV Show Host and Visibility Expert-has appeared on FORBES, Fox TV, and TED.com. She helps leaders to be SEEN, HEARD and CHOSEN as the go-to experts in their field with proven, predictable and effective methods. She's also the Curator for TEDxHuntingtonBeach. She lives in California with her husband and children, she loves baking and reading.

With contributions by Kim Blanchette and Colleen KillingsworthIntroduction by Daniel GrangerThis book was created to assist entry-level communicators in learning how to develop successful campaigns, as well as to provide more seasoned practitioners with a refresher on the elements of an effective communication plan. It covers:the creation of executive summaries using the RACE formula; research and analysis;the setting of goals and objectives;identification of target audiences and key messages;development of strategies, tactics, timelines, and budgets;effective use of human resources in a campaign; andevaluation of a campaign's outcome.Case studies of real-life campaigns round out this invaluable guidebook.

This is the first collection of readings on computer-mediated communication focusing exclusively on interpersonal interactions. Examining messages exchanged via email, Twitter, Facebook, websites, and blogs, the authors analyze communication issues of ongoing importance in relationships including deception, disclosure, identity, influence, perception, privacy, sexual fidelity, and social support. The book examines subjects that attract intense student interest ¿ including online performance of gender, online dating, and using computer-mediated communication to achieve family/work life balance ¿ and will inspire further research and course development in the area of computer-mediated communication in personal relationships. Because it provides a synthesis of ideas at the nexus of interpersonal communication theory and computer-mediated communication theory, the book can serve as a textbook for advanced undergraduate as well as graduate courses.

Breaking new ground in his analysis of CEO activism within a non-Western sociocultural context, this book presents an exciting exploration of the theoretical, managerial, practical and methodological implications of CEO activism today.

Gemeinsam geht bekanntlich vieles leichter. Dieses Sachbuch ist ein Leitfaden für Menschen, die zusammen mit anderen etwas bewegen wollen, zum Beispiel Gründer von Initiativen sowie Mitglieder und Führungskräfte in gemeinnützigen Organisationen. Es gibt Akteuren aussichtsreiche Strategien und Werkzeuge aus der Praxis an die Hand und unterstützt sie bei der erfolgreichen Umsetzung ihrer Ideen und Visionen.Neben einem Fahrplan für die Gründung und Führung von Organisationen liefert der Autor Tipps aus den Bereichen Kommunikation, Öffentlichkeitsarbeit, Leitbild-Gestaltung und Arbeiten in agilen Teams, um mit den jeweils vorhandenen Mitteln die gesetzten Ziele gut und wirksam zu erreichen.

This book takes an in-depth look at the function of public relations as it exists in the U.S. military in the 21st Century.There have been several books and journal articles covering the military/media relationship but none that delve into breadth and depth of the responsibilities of today's military public affairs officer. This book discusses the concept and foundations of military public affairs (relations), the changing strategic landscape in communications, operational planning and execution and the people who practice military public affairs.The goal is to broaden knowledge and understanding of this vital, but little discussed, area of public relations among civilian and military public relations and communications professionals, faculty and staff in public relations programs, military leaders, as well as the U.S. civilian populace, and research scholars specializing in military public relations or public affairs operations.

How to make your company unmissable!Flashes everywhere, loud, turned-up commercials appear on the screens. A day without advertising catching our eye is hardly imaginable in modern everyday life. Customer attention is a valuable commodity. But how can companies easily and effectively catch the eye of potential customers and convince them of their own product or service?In this book, online marketing expert Oliver Pott explains how you can achieve smart and sustainable visibility for your company in just six steps in order to address particularly relevant target groups and thereby significantly increase your sales. If you also master the three dimensions of valuable visibility - consisting of relevance, authority and storytelling - you can completely abandon flashy campaigns in the future and still remain visible and relevant.

From the ethics of crisis management, to what to do when your employer lies to you, to DEI failures and the ethics of social media, this book shares the good, the bad, and the ugly with candid insight.When people think about ethics failures, they typically think of Enron, Volkswagen, and other major scandals. Most communication professionals will not face these major dilemmas, but even minor issues can explode to ruin reputations and companies.EthicalVoices uses the PRSA Code of Ethics as a framework to bring ethical dilemmas to life. It provides practical guidance to public relations professionals on how to address specific challenges they will likely encounter.The book includes more than 100 real-world ethics incidents with advice from global industry leaders at companies including Starbucks, Lenovo, the TSA, the Federal Reserve, Harvard Business School, IBM, CDC, and the world's largest public relations agencies.From the ethics of crisis management, to what to do when your employer lies to you, to DEI failures and the ethics of social media, this book shares the good, the bad, and the ugly with candid insight. Beyond the case studies, the book includes a framework for training your ethical mind.

This book uses an innovative interdisciplinary approach to explain how communication is a necessary condition for diplomacy in a digital and relationship-driven world. Divided into three parts, it highlights the importance of communication strategies and processes in contemporary society and in current global socio-political events in general, particularly within the field of diplomacy.  The first part discusses the main theoretical debates that shaped the central concepts of the project, while the second part of the book presents further practical approaches and examples of diplomatic practice. Lastly, the third part focuses on pedagogical and methodological approaches, which can be useful in diplomacy and communication classes and for the implementation of a European curriculum.This interdisciplinary book will appeal to students, researchers, policy-makers, and practitioners from various disciplines, including international relations, political science, business, and communication.

Combining theory with practical application, this collection of real-life, provocative case studies on social issues in sports provides students with the opportunity to make the call on ethical and professional dilemmas faced by a variety of sport and communication professionals.The case studies examine the successes and failures of communication in the corporate culture of sport intersecting with social issues including race, gender, religion, social media, mass media, public health, and LGBTQ+ issues. Topics include the COVID-19 pandemic, the Black Lives Matter movement, sexual abuse scandals, domestic violence, cultural appropriation, and mental health. Each chapter contextualizes a specific issue, presents relevant theory and practical communication principles, and leads into discussion questions to prompt critical reflection. The book encourages students to view the evidence themselves, consider competing ethical and professional claims, and formulate practical responses.This collection serves as a scholarly text for courses in sport communication, business, intercultural communication, public relations, journalism, media studies, and sport management.

This book details how the processes of communication are affected by the presence of a pandemic and establishes a research agenda for those effects across the broad field of communication studies.Through contributions from experts in communication subdisciplines such as crisis, organizational, interpersonal, health, intergroup, and intercultural, this book provides the reader with a comprehensive view of the emerging field of study "pandemic communication." Each chapter has four primary objectives to: (1) define critical issues for pandemic communication from its subdiscipline's perspective, (2) examine how communication varies during pandemic(s), (3) provide examples of how pandemic(s) havefor affected communication, and (4) propose a research agenda to build pandemic communication theory.This book is suited to undergraduate or post-graduate courses or modules in communication studies across a variety of subdisciplines as well as a reference for researchers in the subject.

(Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable rethinks what it means to put the person at the center of the organization's decisions.