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Public Relations Planning, Research, and Measurement - Mark Hunter LaVigne - Bog

Bag om Public Relations Planning, Research, and Measurement

With contributions by Kim Blanchette and Colleen Killingsworth Introduction by Daniel Granger This book was created to assist entry-level communicators in learning how to develop successful campaigns, as well as to provide more seasoned practitioners with a refresher on the elements of an effective communication plan. It covers: the creation of executive summaries using the RACE formula; research and analysis; the setting of goals and objectives; identification of target audiences and key messages; development of strategies, tactics, timelines, and budgets; effective use of human resources in a campaign; and evaluation of a campaign's outcome. Case studies of real-life campaigns round out this invaluable guidebook.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781772442854
  • Indbinding:
  • Paperback
  • Sideantal:
  • 66
  • Udgivet:
  • 25. juli 2023
  • Størrelse:
  • 152x4x229 mm.
  • Vægt:
  • 111 g.
  • 2-3 uger.
  • 20. november 2024
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Beskrivelse af Public Relations Planning, Research, and Measurement

With contributions by Kim Blanchette and Colleen Killingsworth
Introduction by Daniel Granger
This book was created to assist entry-level communicators in learning how to develop successful campaigns, as well as to provide more seasoned practitioners with a refresher on the elements of an effective communication plan. It covers:
the creation of executive summaries using the RACE formula;
research and analysis;
the setting of goals and objectives;
identification of target audiences and key messages;
development of strategies, tactics, timelines, and budgets;
effective use of human resources in a campaign; and
evaluation of a campaign's outcome.
Case studies of real-life campaigns round out this invaluable guidebook.

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