PR

Das vorliegende Buch uber politische Interessenvertretung behandelt anhand einer Fallstudie an der Schnittstelle zwischen EU-Verkehrs-, Klima- und Energiepolitik eine Forschungslucke der Kommunikationswissenschaft: Es wird untersucht, welche Bedeutung Informalitat in der fachpolitischen EU-Interessenvertretung zukommt. Informalitat wird sowohl in der offentlichen Debatte als auch in der einschlagigen akademischen Diskussion als konstitutive Bedingung von Interessenvertretung angenommen und als funktionsspezifische Handlungs- bzw. kommunikative Sphare vorausgesetzt. Als kommunikativer Wirkmechanismus im Lobbying-Kontext wurde Informalitat bislang nicht untersucht. Die Innovation der Arbeit besteht zudem darin, dass nicht nur die Akteure der Interessenvertretung und deren Strategien zur Einflussnahme auf politische Akteure, sondern auch die sog. Outside-Dimension der Interessenvertretung betrachtet wird. Diese bezieht journalistische Akteure und die speziell auf sie abzielenden Steuerungsversuche von Interessenvertreter*innen mit in die Analyse ein.

This edited book presents a comprehensive, research-led coverage of the progressive ways public relations (PR) and social media is utilised today.

This book proposes a model of internal communication based on empirical research to demonstrate how contemporary organizations strategize, organize, perform and measure it.

This book explores the rise of promotional communication with a particular focus on public relations (PR) and its role.

Der Band lotet Grenzen und Schnittstellen in den Bereichen Kommunikation, Werbung und PR im digitalen Zeitalter aus. Vor allem Übergänge zwischen analogen und digitalen Kommunikationsformen stehen im Brennpunkt. Zentrales Anliegen ist die Erörterung von Potenzialen und Beschränkungen von herkömmlichen und neuen Formaten u.a. in Bezug auf Meinungsführer (Influencer), soziale Netzwerke (Social Media), relevante Botschaften (Content Marketing), Markenkommunikation, öffentliche Kommunikation und sprachliche Ausdrucksformen. Dabei werden neueste Forschungsergebnisse mit Fallstudien aus der Kommunikations- und Wirtschaftspraxis verknüpft.

This edited volume analyses leadership in the public relations (PR) industry with a specific focus on women and their leadership styles. It looks at how women lead, the inf luence of the socialisation process on leadership styles, the difference between feminine and masculine leadership styles, and the impact of leadership style on career opportunities for women. The book features case studies exploring leadership in PR around the world in an attempt to answer a central research question: is there a masculine habitus in the PR industry despite the rise of women in PR? The authors of each chapter conducted original research on women working in PR within their own country and provide original insights into the position of women in a feminised industry, as well as proposing new and original theoretical frameworks for future research.Written for scholars, researchers and students of PR and communication, this book will also be of interest to those studying gender studies, leadership and organisational analysis, and sociology.

This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and nongovernmental organization (NGO) communication field.It is structured in four main parts: the first introduces metatheoretical and multidisciplinary approaches to the nonprofit sector; the second offers distinctive structural approaches to communication and their models of reputation, marketing, and communication management; the third focuses on nonprofit organizations' strategic communications, strategies, and discourses; and the fourth assembles campaigns and case studies of different areas of practice, causes, and geographies.The handbook is essential reading for scholars, educators, and advanced students in nonprofit and NGO communication within public relations and strategic communication, organizational communication, sociology, management, economics, marketing, and political science, as well as a useful reference for leaders and communication professionals in the nonprofit sector.

Wenn von Nachrichtenauswahl und Thematisierungsfunktion der Medien die Rede ist, fällt schnell das Fachwort Agenda-Setting. Der gegenteilige Begriff, das Agenda-Cutting, ist dagegen viel seltener Gegenstand von wissenschaftlichen oder gesellschaftlichen Diskussionen. Dabei ist das Agenda-Cutting eine weitflächig geübte Praxis in Medien, Politik und Gesellschaft, bei der Themen bewusst oder unbewusst aus den gesellschaftlichen Diskursen entfernt oder herausgehalten werden. Die Initiative Nachrichtenaufklärung beschäftigt sich schon lange intensiv mit der Frage der Vernachlässigung von Themen und Nachrichten. Mit diesem Sammelband wird erstmals das Thema wissenschaftlich tiefgehend von verschiedenen Seiten aus betrachtet.

A public company should communicate with the investment community, to clarify how it creates value and to set expectations for its performance. The Investor Relations Guidebook is a valuable resource for dealing with investors. It delves into the construction of a value proposition for a business and how to communicate it to investors, as well as how to conduct an earnings call and provide guidance. The book also describes the various types of SEC filings, how to organize an annual shareholder meeting, the mechanics of road shows, and the steps involved in an initial public offering. In short, the Investor Relations Guidebook is the go-to resource for anyone wanting to engage in investor relations.

Launch your PR campaign in as little as 30 minutes a day for 21 days! Leading international PR firm Wasabi Publicity shows you how to create a strong foundation and learn the skills you need to land great media coverage. This straightforward, easy-to-follow guidebook will help you to answer questions like: How do I stand out from the crowd? What does it take to make a great first impression? Who is my perfect media match? Using a series of comprehensive microlearning modules, the experts at Wasabi support you in quickly and easily determining not only what it is successful PR firms do, but how to do it for yourself. Topics include: Open Sesame: The Subject Line the Media Can't Resist Who the Heck Are You?: Creating Compelling Bios Learning the Interview Dance: Navigating Interview Questions Just the Way the Media Likes It: Perfect Pitch Formulas The quickest way to change the world is to change what people are talking about... and the fastest way to accomplish that is through great PR. When the media speaks, the world listens. Create the media megaphone you need to share your message on the world stage with a little help from the pros at Wasabi Publicity!

The Fundamentals of Public Relations: What it is and How to Do it Well provides students with a comprehensive understanding of the essentials of public relations and teaches them how to apply and practice them successfully. The text emphasizes how to conduct public relations and initiate successful public relations tactics. After a brief introduction to the discipline, the book presents students with public relations research and the legal implications of publ