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Online Place Branding - Phoenix Lam - Bog

af Phoenix Lam

indgår i Routledge Advances in Management and Business Studies serien

Online Place Branding af Phoenix Lam
Bag om Online Place Branding

Through an interdisciplinary methodological approach, this book examines both online institutional representations and public views of Hong Kong and place branding. The book provides insight into place identity and the actual perception of a place as received and experienced by stakeholders through the case study on Hong Kong.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367695798
  • Indbinding:
  • Paperback
  • Sideantal:
  • 204
  • Udgivet:
  • 30. Juni 2022
  • Størrelse:
  • 156x11x234 mm.
  • Vægt:
  • 290 g.
  • 2-3 uger.
  • 20. Juli 2024
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af Online Place Branding

Through an interdisciplinary methodological approach, this book examines both online institutional representations and public views of Hong Kong and place branding. The book provides insight into place identity and the actual perception of a place as received and experienced by stakeholders through the case study on Hong Kong.

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