PR

"Getting good PR is easier and cheaper than you think! If you want to get media attention, you don't need to spend a dime, and you definitely don't have to pay someone to do the work for you. Here's how to do it yourself. In DIY Public Relations, PR and marketing expert Dan Shortridge lays out a roadmap for your local organization, small business, or nonprofit to tell its story and spread the word. If you don't have a communications and marketing staff, if you're just getting started in your PR career, or if you've just been told to "get us on the news," this is the book to read. Full of hands-on advice scaled to the local level, it draws on the author's more than 20 years of experience in community journalism and state-level PR to show how to ace a media interview, organize a successful press event, and steer your organization through a crisis. "Getting your news out there isn't about making friends with reporters or having a giant list of contacts-it's about having a good story and telling it in the most effective way possible," says Shortridge, who's helped advise nonprofits, small businesses, and government agencies. "You don't need a lot of money, or any money, and you can do it all yourself with some simple tools and by following these techniques." Business owners, PR and marketing professionals and nonprofit leaders will share their insights and tips to maximize positive publicity. You'll learn about how to research targeted media outlets, pick the best time for reaching out, handle all the tiny details with confidence, and write a news release so an editor will run your story without changing a word. With field-tested advice on every page drawn from newsrooms and PR people from around the country, readers will get practical guidance on how to: Pitch a story and stick the landing for success Adapt one of 14 specific story angles perfect for local organizations Make those first connections with local reporters Use bridging statements to handle a tough question Write well and clearly using seven simple steps Avoid saying "no comment" even when you don't want to comment Attract and take care of elected officials and other VIPs Define, research, and reach your audience Be consistent with your media outreach Build a crisis communications plan that will let you sleep at night One key chapter focuses on repurposing materials for the media into content for annual reports, social media, website copy, and newsletters, showing how PR can fit seamlessly into an overall marketing plan. Another chapter contains 16 tried-and-true tips on what not to do when working with the media, including playing secretive games or falling for scams. As a bonus, it features a toolkit with examples and templates for writing a hard news announcement, event preview, media advisory, calendar item, staff promotion or hiring news, and crisis statements. DIY Public Relations is your complete guide for media success"--

"With the average attention span of an adult being 8 seconds, this new public relations crash course can help you break through all the noise and get the immediate attention of reporters and fans for your business, product or book. 8-Second PR is a fun public relations for dummies guide with case study examples and publicity tips based on the author booking thousands of media interviews (TODAY Show, MSNBC, CNN, BBC World News, TIME Magazine, The Chicago Tribune, Business Insider, NPR and more). As a public relations textbook being used by California State University SB, you'll walk away with a proven 8-step roadmap for how to continually get your name in the headlines. And by applying these new rules of marketing and PR, you will increase brand awareness, sales and loyal customers! You'll learn Public Relations Secrets that most media agencies would never share."--

Why you need PR and how you can get it-even on a budgetDid you know that about 90 percent of startups fail within the first five years of operation? One of the major reasons for their failure is poor brand awareness, which is developed through PR strategies. Having the right exposure is vital to gaining new clients, growing the company, and securing future funding-in general, company success. But startups and small businesses don't always have the kind of skills or resources they need to increase their visibility in an already oversaturated media landscape. Jenna Guarneri, CEO and founder of JMG Public Relations, believes that, equipped with the right tools and thinking, entrepreneurs and business leaders can become their own effective publicists.In You Need PR, she presents the key principles and practices behind good PR, showing you how to:Establish your brand, including how to humanize interactions to build a loyal followingBuild your press materials to develop the best possible storyFormulate a strategy to launch your PR initiativesDeliver on the media interview and follow up appropriatelyA practical guidebook and powerful tool for any entrepreneur or small business owner, You Need PR offers a smart, step-by-step, do-it-yourself approach to publicity that will allow you to enhance your company's reputation and build lasting business momentum.

Game Face pushes the playback button on 19 famous media interviews to illustrate the verbal skills, techniques, and tactics you'll need to master any interview. Public relations expert Bodine Williams introduces the first rules of conduct for speaking on the record. It's the ultimate guide for any high-stakes Q&A.

Dokumentarische Filme aller Genres in TV, Kino und Netz entfalten ihre informative Kraft erst dann, wenn sie dramaturgisch als Erzählungen strukturiert sind, nicht als Aufzählungen. Sie müssen die Emotionen des Publikums wecken, damit die filmische Information verstanden werden kann. Wirksame dokumentarische Filmgestaltung ist begründet in der Art, wie Menschen hinschauen und hinhören. Ihre Wahrnehmungen werden zu Vorstellungen; diese prägen die Information. Dadurch verändern sich viele überkommene Regeln für Dokumentarische Filme. Neue Ideen werden möglich. Werkzeuge dafür sind der Erzählsatz, die Roten Fäden, die Drama-Elementarmuster, das konzentrierte Zusammenspiel der sechs filmischen Erzähler, Emotionsziel und Argumentziel und die für Erzählungen charakteristische Polaritätslogik.Anders als fiktionale Filme müssen Dokumentarische Filme durch ihre erzählerische Struktur und filmische Gestaltung einen nachprüfbaren Bezug zur Lebensrealität des Publikums schaffen. Spielfilme hingegen können in ihrem jeweils definierten Erzählkosmos plausibel und authentisch sein. Im Dokumentarischen lassen sich auch Werkzeuge und Muster der Fiktionalen Dramaturgie nutzen, aber mit anderer Absicht und Wirkung: sie müssen die Lebensrealität treffen.Das Buch von Gregor Alexander Heussen zeigt Dokumentarische Dramaturgie praktisch; und begründet sie mit Erkenntnissen der Kognitionswissenschaft. Redakteure* und Film-Auftraggeber* finden Werkzeuge und Denkwege für Planung, und Filmabnahme. Autoren* erfahren die Kraft der dramaturgischen Recherche und entdecken neue Gestaltungsmöglichkeiten bei Dreh und Montage. Das Buch ist ein Muss für alle, die sich für dokumentarischen Film in TV, Kino, Netz und Unternehmen interessieren. Mit dem Buch sind 29 runterladbare, sofort nutzbare Drama-Werkzeuge verlinkt.

In order to satisfy the heightened demands of today's more powerful consumer, corporations from Wal-Mart to GE are undergoing an evolutionary transformation in the way they do business--from their operations and strategies to their relationships with customers and communities. In this timely book, two top branding experts team up with a highly regarded specialist in corporate culture and a leading global search consultant to illustrate how the most dynamic and promising companies of today are charting a new path for the corporate brand of tomorrow. Good for Business outlines four key elements that will serve as the cornerstones of the most successful businesses of the future: * Purpose Beyond Profit * Humanized Leadership * Corporate Consciousness * Collaborative Partnerships Today, brands matter a lot, and what companies we do business with also matters. In Good For Business, the authors show not only why building an authentic corporate brand is critical to success, but how to do it in a way that creates more loyal customers, develops a devoted workforce, and makes a social difference in the world at large.

The world's most widely used and seminal introduction to public relations--now fully revised and updated for the 21st century with online strategies that workEvery Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars--and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success.

Dieses Buch beschreibt alle Phasen eines Content-Marketing-Projekts und macht die systematische Umsetzung in der Praxis direkt anwendbar: Anhand seiner Methode "Content Marketing Excellence" erläutert der Autor leicht nachvollziehbar, welche Schritte von der Planung über die Produktion und Vermarktung der Inhalte bis zur Erfolgsmessung von Bedeutung sind und welche Stakeholder in welcher Phase tätig werden müssen. Er beleuchtet die Ziele und Herausforderungen aller Beteiligten, die optimalen Arbeitsweisen und stellt die wichtigsten Kennzahlen, Messgrößen und Tools vor.Mithilfe der beschriebenen Methode entsteht ein am Gesamtziel ausgerichtetes Framework für ein integriertes, umsatzorientiertes und erfolgreiches Content Marketing. Ein unverzichtbares Workbook für alle, die Content Marketing in der Praxis einsetzen wollen, angereichert mit vielen Beispielen und allen entscheidenden Werkzeugen."Wer mit Content Marketing Erfolg haben will, der muss - so wie Gerrit Grunert es wunderbar beschreibt - gleichsam Handwerker und Ingenieur sein, der sein Wissen kreativ, fokussiert und pragmatisch anwendet. Die fundierte Ausbildung dazu steckt in diesem Buch."  Frank Behrendt, Kommunikationsberater und AutorDer Inhalt¿ Das große Ganze: Die Metadisziplin Content Marketing ¿ Die Methode "Content Marketing Excellence"¿ Die Einzeldisziplinen im Content Marketing¿ Die optimale Organisation aller Stakeholder¿ Die 6 Phasen des methodischen Content Marketing: Planung, Analyse von Kunden und Wettbewerbern, Strategieentwicklung, Produktion der Inhalte, Distribution, ErfolgsmessungDer AutorGerrit Grunert ist Gründer und Geschäftsführer der Agentur Crispy Content und entwickelt, produziert und vermarktet Content für Unternehmen, Marken und Publisher. Zudem ist er Senior Advisor bei Serviceplan PR & Content sowie als Autor, Speaker und Gastdozent an der Steinbeis School of Management and Innovation tätig.

Politik er en konstant kamp om styrkeforhold, men nogle gange glemmer vi, at denne kamp også handler om de ord, vi bruger til at føre den politiske kamp for social forandring.’Brug sproget politisk’ giver en række eksempler på god og dårlig kommunikation fra partier og organisationer på venstrefløjen. Den er derfor relevant for både dem, der taler fra folketingets talerstol, er kandidater til valg, fungerer som talspersoner eller aktivister i faglige organisationerog NGO’er, og for dem, der uddeler flyers på gågaden, skriver et læserbrev eller blander sigi debatterne på de sociale medier.Bogen er en praktisk værktøjskasse, der skal bidrage til, at venstrefløjen kan vinde den sproglige fægtning med højrefløjen.

The current century has witnessed a tremendous spurt in media and technology, thus making the job of a PR practitioner more challenging, but at the same time interesting. Constant media exposure on matters -- social, economic political and corporate -- has resulted in people demanding more accountability from those who govern them and also those in the marketplace. The new age media has brought about a paradigm shift on the power of the pen. Is it the mainstream media or the citizen journalists and bloggers, who spare no time in expressing their views on everything under the sun? And this has made a definite difference to organisations, who have to be much more vigilant than before. Public Relations has come centre stage in lending advise on areas that did not traditionally fall in its purview, especially in care management, corporate governance and corporate social responsibility. Those who study and practice PR have to understand the dynamics of the changing media matrix and acquire skills on how to handle various media. It is hoped, the book will provide many new insights and hands-on-skills to both the students and young practitioners in pursuing their jobs more efficiently and vigorously.