Små og mellemstore virksomheder og selvstændige

A practical guide for helping engineers to prepare and write successful proposals, this book describes problems and best approaches, focusing on technical and financial proposals, technical staff CV's and project references outlines the preparation of a proposal, the best route map for getting there, and possible short cuts.

In their 1995 blockbuster The Discipline of Market Leaders, Michael Treacy and Fred Wiersema explained how great companies dominated their markets by offering superior value propositions. Now Treacy is back with an equally groundbreaking book-revealing how great companies master growth each year and how all businesses can identify and exploit opportunities for increased revenues, gross margins, and profits. Treacy's main point is simple-it really is possible to grow your business by 10 percent or more, year after year, in good times and bad, without cheating. Great companies already know how to do it, and the rest of us can learn their strategies and do the same thing. Using case studies from industry leaders such as Dell Computer, Home Depot, and GE, he shows the five steps that are imperative to ensure growth: • Keep the growth you have already earned • Look for growth where it's likely to be found • Take business from your competitorsTreacy believes that any business can grow at a consistent double-digit rate, and with Double-Digit Growth, managers and investors now have the tools to achieve that lofty goal and maintain corporate success.On the web: http://www.michaeltreacy.com

The single biggest reason the small business failure rates are so incredibly high today is this once simple fact: Most business owners don't really know what is going on with their most valuable asset - their cash. This easy-to-read, step-by-step guide reveals the secret that will transform the way the reader manages his business forever. You will be surprised how fast and easy it is to take control of cash flow . . . and a business.

Succesfuld markedsføring er i dag tæt forbundet med en fornuftig håndtering af de sociale medier – men hvordan inddrager man i praksis disse netværk i PR-arbejdet? Dét rummer denne grundbog en række opskrifter på. Bogen gennemgår klassiske PR-discipliner og sociale medier et for et og fortæller undervejs, hvordan de forskellige elementer i PR-arbejdet kan spille sammen og understøtte hinanden. Bogen behandler forskellige former for kontakt til pressen, herunder hvordan man skriver en god pressemeddelelse, og kommer også omkring brug af nyhedsbreve, hjemmesider og blog i PR-arbejdet. Her udfoldes desuden begreber som branding og storytelling, ligesom du lærer, hvordan du skriver, så du rammer dine målgrupper præcist.En del af bogen er dedikeret de sociale medier, og hvordan de effektfuldt inddrages i PR-arbejdet. Der er udførlige vejledninger i, hvordan du får omtale på Facebook, LinkedIn, Twitter, Pinterest og YouTube samt afsnit om eksempelvis søgemaskineoptimering og medieovervågning målrettet de sociale netværk.Med konkrete værktøjer, trin-for-trin-guides og tjeklister vejleder bogen dig i alt fra de indledende, strategiske planlægningsfaser, til du trykker send, upload eller poster et indlæg. Du får baggrundsviden og indsigt, der bygger på mange års erfaring, sammen med velafprøvede PR-redskaber, som er lige til at gå til. Bogen kan læses fra ende til anden som en grundlæggende indføring i PR-arbejdet og kan samtidig anvendes som opslagsværk i en travl hverdag.

This book is a compilation of CRS reports on the Small Business Administrations (SBAs) Small Business Investment Company (SBIC). The opening report discusses the programs statistics, structure and operations. The SBAs 7(a) loan guaranty program is discussed as it is one of the most significant programs aimed at supporting small businesses. Other SBA programs are described later, some of which include disaster assistance, contracting programs and capital investment programs. A program is also discussed which seeks to aid small businesses owned and controlled by socially and economically disadvantaged individuals. This collection examines the SBAs budget as well as recent developments and future trends. Economic research is examined to identify which business models create the most jobs and then analyzed for possible implications for Congress. The book concludes by discussing bills introduced to amend the Small Business Lending Fund.

A comprehensive management and marketing guide for individuals currently operating a business from home.

Highlights a holistic and values based approach to selling your family business that gives the family business owner a unique personal and professional perspective of the sales cycle. It focuses on the entire process of selling - before, during and after - ensuring that both the buyer and seller reap the rewards from the change in ownership.