Name: Brand Breakout
Price: 531.95 DKK
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Author: Nirmalya Kumar
ISBN: 9781137276612

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Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

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Sprog:
Engelsk

ISBN:
9781137276612

Forlag:
Palgrave MacMillan

Indbinding:
Hardback

Sideantal:
256

Udgivet:
13. juni 2013

Størrelse:
237x163x28 mm.

Vægt:
602 g.

Leveringstid: Ukendt - mangler pt..

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Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

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