Name: Brand Breakout
Price: 521.95 DKK
Availability: InStock
Author: Nirmalya Kumar
ISBN: 9781137467591

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Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

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Sprog:
Engelsk

ISBN:
9781137467591

Forlag:
Palgrave MacMillan

Indbinding:
Paperback

Sideantal:
256

Udgivet:
15. februar 2015

Størrelse:
157x236x16 mm.

Vægt:
430 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 29. november 2024

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Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

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