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Brand Breakout - Nirmalya Kumar - Bog

- How Emerging Market Brands Will Go Global

Bag om Brand Breakout

Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781137467591
  • Indbinding:
  • Paperback
  • Sideantal:
  • 256
  • Udgivet:
  • 15. februar 2015
  • Størrelse:
  • 157x236x16 mm.
  • Vægt:
  • 430 g.
  • 8-11 hverdage.
  • 17. januar 2025

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Brand Breakout

Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

Brugerbedømmelser af Brand Breakout



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