Name: Brand Building and Marketing in Key Emerging Markets
Price: 918.95 DKK
Availability: InStock
Author: Niklas Schaffmeister
ISBN: 9783319367699

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This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'.

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Sprog:
Engelsk

ISBN:
9783319367699

Forlag:
Springer International Publishing AG

Indbinding:
Paperback

Sideantal:
405

Udgivet:
23. august 2016

Udgave:
12015

Størrelse:
155x235x0 mm.

Vægt:
6438 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 10. december 2024

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This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'.

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