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Brand Manners - Hamish Pringle - Bog

- How to create the self-confident organisation to live the brand

Bag om Brand Manners

This book explains that a customera s perception of the quality of service received in a given situation is almost entirely a function of their pre--existing expectations created by the brand.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780470856109
  • Indbinding:
  • Paperback
  • Sideantal:
  • 336
  • Udgivet:
  • 25. Marts 2003
  • Størrelse:
  • 156x229x21 mm.
  • Vægt:
  • 556 g.
  • 2-3 uger.
  • 11. Oktober 2024

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Brand Manners

This book explains that a customera s perception of the quality of service received in a given situation is almost entirely a function of their pre--existing expectations created by the brand.

Brugerbedømmelser af Brand Manners



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