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Branding Masculinity - Elizabeth (Rutgers University Hirschman - Bog

- Tracing the Cultural Foundations of Brand Meaning

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Branding Masculinity is the first research book to delve into the cultural origins of masculinity in America. By asking men what they consider to be masculine beliefs, attitudes, behaviours, and possessions, the research identifies how contemporary American men form their sense of being manly.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781032242569
  • Indbinding:
  • Paperback
  • Sideantal:
  • 108
  • Udgivet:
  • 13. december 2021
  • Størrelse:
  • 152x229x0 mm.
  • Vægt:
  • 167 g.
  • 2-3 uger.
  • 16. december 2024
På lager
Forlænget returret til d. 31. januar 2025

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Branding Masculinity

Branding Masculinity is the first research book to delve into the cultural origins of masculinity in America. By asking men what they consider to be masculine beliefs, attitudes, behaviours, and possessions, the research identifies how contemporary American men form their sense of being manly.

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