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Branding Masculinity - Elizabeth (Rutgers University Hirschman - Bog

- Tracing the Cultural Foundations of Brand Meaning

Bag om Branding Masculinity

Branding Masculinity is the first research book to delve into the cultural origins of masculinity in America. By asking men what they consider to be masculine beliefs, attitudes, behaviours, and possessions, the research identifies how contemporary American men form their sense of being manly.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138933392
  • Indbinding:
  • Hardback
  • Sideantal:
  • 108
  • Udgivet:
  • 1. februar 2016
  • Størrelse:
  • 152x229x25 mm.
  • Vægt:
  • 294 g.
  • 2-3 uger.
  • 13. december 2024

Normalpris

  • BLACK WEEK

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Branding Masculinity

Branding Masculinity is the first research book to delve into the cultural origins of masculinity in America. By asking men what they consider to be masculine beliefs, attitudes, behaviours, and possessions, the research identifies how contemporary American men form their sense of being manly.

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