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Building Models for Marketing Decisions - Dick R. Wittink - Bog

af Dick R. Wittink, Michel Wedel, Philippe A. Naert, Peter S.H. Leeflang

indgår i International Series in Quantitative Marketing serien

Building Models for Marketing Decisions af Dick R. Wittink
Bag om Building Models for Marketing Decisions

This book is about marketing models and the process of model building. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780792378136
  • Indbinding:
  • Paperback
  • Sideantal:
  • 645
  • Udgivet:
  • 29. Februar 2000
  • Udgave:
  • 2000
  • Størrelse:
  • 156x236x35 mm.
  • Vægt:
  • 978 g.
  • 8-11 hverdage.
  • 2. Oktober 2024
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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This book is about marketing models and the process of model building. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions.

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