Name: Building Models for Marketing Decisions
Price: 4408.95 DKK
Availability: InStock
Author: Dick R. Wittink
ISBN: 9780792378136

Building Models for Marketing Decisions af Dick R. Wittink

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4.408,95 kr.

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This book is about marketing models and the process of model building. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions.

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Sprog:
Engelsk

ISBN:
9780792378136

Forlag:
Springer

Indbinding:
Paperback

Sideantal:
645

Udgivet:
29. februar 2000

Udgave:
2000

Størrelse:
156x236x35 mm.

Vægt:
978 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 27. november 2024

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This book is about marketing models and the process of model building. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions.

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