Name: Business-to-Business Marketing
Price: 2298.95 DKK
Availability: InStock
Author: Michael H. Morris
ISBN: 9780803959644

Business-to-Business Marketing af Michael H. Morris

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This much-anticipated, thoroughly updated Third Edition provides academics and marketing professionals with a comprehensive, state-of-the-art view of industrial marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace.

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Sprog:
Engelsk

ISBN:
9780803959644

Forlag:
SAGE Publications Inc

Indbinding:
Hardback

Sideantal:
560

Udgivet:
30. maj 2001

Udgave:
3

Størrelse:
177x254x31 mm.

Vægt:
1130 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 15. november 2024

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This much-anticipated, thoroughly updated Third Edition provides academics and marketing professionals with a comprehensive, state-of-the-art view of industrial marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace.

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Business og læring > Marketing

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