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Business-to-Business Marketing - Michael H. Morris - Bog

- A Strategic Approach

Bag om Business-to-Business Marketing

This much-anticipated, thoroughly updated Third Edition provides academics and marketing professionals with a comprehensive, state-of-the-art view of industrial marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780803959644
  • Indbinding:
  • Hardback
  • Sideantal:
  • 560
  • Udgivet:
  • 30. maj 2001
  • Udgave:
  • 3
  • Størrelse:
  • 177x254x31 mm.
  • Vægt:
  • 1130 g.
  • 8-11 hverdage.
  • 9. december 2024

Normalpris

  • BLACK WEEK

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Business-to-Business Marketing

This much-anticipated, thoroughly updated Third Edition provides academics and marketing professionals with a comprehensive, state-of-the-art view of industrial marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace.

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