Cinema: Entertainment Industry and/or an Avatar of consumerism? - Bruno Novaes Araujo - Bog

In this work, completed in 2013, I analysed the ten biggest box office hits of entertainment cinema at the time, in order to identify in these films the existence of a consumerist ideology, that is, the existence of values that seek to create a hegemonic discourse favourable to consumerist practices. For this, I sought to establish the relationship between Cultural Industry, ideology and culture, understanding, then, what is Post-Modernity and the Consumer Society. The next step was to analyse the ten films selected according to the criterion of highest box office, using as a basis two methods: the "Hermeneutics of Depth", present in the research of John Thompson (2002) and the method of "Film Analysis", proposed by Manuela Penafria (2009). Several theorists considered pertinent to these discussions were used in order to enrich this work and lead to a greater understanding of the role that entertainment cinema plays in contemporary society. The last step was to establish the relationship between cinema and politics, analysing historical moments in which cinema was used politically to finally dissect the relationship between cinema and consumption.