Name: Competitive Branding Strategies
Price: 1299.95 DKK
Availability: InStock
Author: Rajagopal
ISBN: 9783030249328

Competitive Branding Strategies af Rajagopal

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Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. It provides the necessary guidance with proven strategies for building successful brands, the decisions and options faced by brand managers, and the tools to manage brands effectively.

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Sprog:
Engelsk

ISBN:
9783030249328

Forlag:
Springer Nature Switzerland AG

Indbinding:
Hardback

Sideantal:
288

Udgivet:
8. oktober 2019

Udgave:
12019

Størrelse:
148x210x0 mm.

Vægt:
539 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 28. november 2024

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Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. It provides the necessary guidance with proven strategies for building successful brands, the decisions and options faced by brand managers, and the tools to manage brands effectively.

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