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Competitive Identity - Simon Anholt - Bog

- The New Brand Management for Nations, Cities and Regions

af Simon Anholt
Competitive Identity af Simon Anholt
Bag om Competitive Identity

Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780230500280
  • Indbinding:
  • Hardback
  • Sideantal:
  • 147
  • Udgivet:
  • 13. november 2006
  • Størrelse:
  • 240x162x15 mm.
  • Vægt:
  • 392 g.
  • 8-11 hverdage.
  • 9. december 2024
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Prøv i 30 dage for 45 kr.
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Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.

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