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Complaint Management and Channel Choice - Stefan Garding - Bog

- An Analysis of Customer Perceptions

Bag om Complaint Management and Channel Choice

This book investigates customer perceptions and expectations of complaint channels. The managerial recommendations to improve customer satisfaction are based on a survey and reveal critical determinants of customer channel choice and their expectation and perception of each complaint channel.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783319181783
  • Indbinding:
  • Paperback
  • Sideantal:
  • 104
  • Udgivet:
  • 19. maj 2015
  • Udgave:
  • 2015
  • Størrelse:
  • 235x155x7 mm.
  • Vægt:
  • 1942 g.
  • 8-11 hverdage.
  • 29. november 2024
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  • BLACK NOVEMBER

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Complaint Management and Channel Choice

This book investigates customer perceptions and expectations of complaint channels. The managerial recommendations to improve customer satisfaction are based on a survey and reveal critical determinants of customer channel choice and their expectation and perception of each complaint channel.

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