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Congruency, Expectations and Consumer Behavior in Digital Environments - Frederic Nimmermann - Bog

af Frederic Nimmermann

indgår i Handel und Internationales Marketing Retailing and International Marketing serien

Congruency, Expectations and Consumer Behavior in Digital Environments af Frederic Nimmermann
Bag om Congruency, Expectations and Consumer Behavior in Digital Environments

A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. Thus, Frederic Nimmermann sheds light on consumer behavior in central subareas in digital environments such as advertising.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783658284206
  • Indbinding:
  • Paperback
  • Sideantal:
  • 213
  • Udgivet:
  • 6. november 2019
  • Udgave:
  • 12020
  • Størrelse:
  • 148x210x0 mm.
  • Vægt:
  • 454 g.
  • 8-11 hverdage.
  • 7. december 2024
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  • BLACK NOVEMBER

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A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. Thus, Frederic Nimmermann sheds light on consumer behavior in central subareas in digital environments such as advertising.

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