Name: Consumer Behavior and Advertising Involvement
Price: 1803.95 DKK
Availability: InStock
Author: Edward P. (Cahill Gordon
ISBN: 9780805857887

Consumer Behavior and Advertising Involvement af Edward P. (Cahill Gordon

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Herbert Krugman is the past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology.

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Sprog:
Engelsk

ISBN:
9780805857887

Forlag:
Taylor & Francis Inc

Indbinding:
Hardback

Sideantal:
354

Udgivet:
28. maj 2008

Størrelse:
151x237x24 mm.

Vægt:
626 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 13. december 2024

Forlænget returret til d. 31. januar 2025

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Herbert Krugman is the past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology.

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