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Consumer Behavior and Culture - Marieke de Mooij - Bog

- Consequences for Global Marketing and Advertising

Bag om Consumer Behavior and Culture

Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people's relationships with others.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781544318165
  • Indbinding:
  • Paperback
  • Sideantal:
  • 472
  • Udgivet:
  • 5. Juli 2019
  • Udgave:
  • 3
  • Størrelse:
  • 188x233x26 mm.
  • Vægt:
  • 858 g.
  • 4-7 hverdage.
  • 28. Maj 2024
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Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people's relationships with others.

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