Name: Consumer Behavior and Culture
Price: 2372.95 DKK
Availability: InStock
Author: Marieke de Mooij
ISBN: 9780761926689

Consumer Behavior and Culture af Marieke de Mooij

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Reviewing the myths of global marketing, this book explores the concept of culture and models of culture. It provides empirical evidence of convergence and divergence in consumer behaviour. It also covers the various psychological and sociological aspects of human behaviour and uses them for explaining consumer behaviour.

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Sprog:
Engelsk

ISBN:
9780761926689

Forlag:
SAGE Publications Inc

Indbinding:
Hardback

Sideantal:
360

Udgivet:
5. november 2003

Størrelse:
177x254x20 mm.

Vægt:
770 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 9. december 2024

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Reviewing the myths of global marketing, this book explores the concept of culture and models of culture. It provides empirical evidence of convergence and divergence in consumer behaviour. It also covers the various psychological and sociological aspects of human behaviour and uses them for explaining consumer behaviour.

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