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Consumer Behaviour and Digital Transformation - Ayantunji (University of East London Gbadamosi - Bog

Bag om Consumer Behaviour and Digital Transformation

This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781032149769
  • Indbinding:
  • Paperback
  • Sideantal:
  • 364
  • Udgivet:
  • 11. marts 2024
  • Størrelse:
  • 175x245x26 mm.
  • Vægt:
  • 672 g.
  • 2-3 uger.
  • 13. december 2024
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  • BLACK WEEK

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Consumer Behaviour and Digital Transformation

This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions.

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