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Consumer Behaviour and the Arts - Francois Colbert - Bog

- A Marketing Perspective

af Francois Colbert

indgår i Discovering the Creative Industries serien

Consumer Behaviour and the Arts af Francois Colbert
Bag om Consumer Behaviour and the Arts

As the arts world grapples with changing markets, environments and cultures the need to better understand consumers of culture increases in importance. This textbook briefly lays out the key themes in and around consumer behaviour when applied to the cultural sector.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367207304
  • Indbinding:
  • Paperback
  • Sideantal:
  • 140
  • Udgivet:
  • 30. September 2021
  • Størrelse:
  • 179x234x14 mm.
  • Vægt:
  • 256 g.
  • 2-3 uger.
  • 8. Oktober 2024
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Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af Consumer Behaviour and the Arts

As the arts world grapples with changing markets, environments and cultures the need to better understand consumers of culture increases in importance. This textbook briefly lays out the key themes in and around consumer behaviour when applied to the cultural sector.

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