Name: Consumer Nationalism and Barr's Irn-Bru in Scotland
Price: 574.95 DKK
Availability: InStock
Author: David Leishman
ISBN: 9783030533816

Consumer Nationalism and Barr's Irn-Bru in Scotland af David Leishman

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This book connects a detailed analysis of Irn-Bru's brand identity over time to theories of national identity, consumer studies, and banal nationalism.

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Sprog:
Engelsk

ISBN:
9783030533816

Forlag:
Springer Nature Switzerland AG

Indbinding:
Hardback

Sideantal:
264

Udgivet:
2. oktober 2020

Udgave:
12020

Størrelse:
148x210x0 mm.

Vægt:
493 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 10. december 2024

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This book connects a detailed analysis of Irn-Bru's brand identity over time to theories of national identity, consumer studies, and banal nationalism.

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