Vi bøger
Trustpilot
Levering: 1 - 2 hverdage
Hjælp
Login
  1. Forside
  2. Bøger
  3. Business og læring
  4. Økonomi og finans
  5. Consumer Packaging Strategy

Consumer Packaging Strategy - Huda Khan - Bog

af Huda Khan

indgår i Routledge Advances in Management and Business Studies serien

Consumer Packaging Strategy af Huda Khan
Bag om Consumer Packaging Strategy

This book explores how packaging is more than simply changing the label or translating the brand into vernacular language. With in-depth interviews with brand managers of several major Western CPG brands and retailers, and analysis of emerging trends in Asia, this book will interest academics in market research and product design.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367430368
  • Indbinding:
  • Hardback
  • Sideantal:
  • 150
  • Udgivet:
  • 18. August 2022
  • Størrelse:
  • 156x234x0 mm.
  • Vægt:
  • 299 g.
  • 2-4 uger.
  • 22. Juni 2024
På lager

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Bag om Huda Khan

Vis alle bøger af Huda Khan

Beskrivelse af Consumer Packaging Strategy

This book explores how packaging is more than simply changing the label or translating the brand into vernacular language. With in-depth interviews with brand managers of several major Western CPG brands and retailers, and analysis of emerging trends in Asia, this book will interest academics in market research and product design.

Brugerbedømmelser af Consumer Packaging Strategy



Andre købte også..
Find lignende bøger
Bogen Consumer Packaging Strategy findes i følgende kategorier:

Gør som tusindvis af andre bogelskere

Tilmeld dig nyhedsbrevet og få gode tilbud og inspiration til din næste læsning.