Name: Consumer Packaging Strategy
Price: 459.95 DKK
Availability: InStock
Author: Huda (University of Aberdeen Khan
ISBN: 9781032324036

Consumer Packaging Strategy af Huda (University of Aberdeen Khan

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This book explores how packaging is more than simply changing the label or translating the brand into vernacular language. With in-depth interviews with brand managers of several major Western CPG brands and retailers, and analysis of emerging trends in Asia, this book will interest academics in market research and product design.

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Sprog:
Engelsk

ISBN:
9781032324036

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
150

Udgivet:
8. oktober 2024

Størrelse:
156x234x0 mm.

Vægt:
303 g.

Leveringstid: 2-4 uger.
Forventet levering: 18. december 2024

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This book explores how packaging is more than simply changing the label or translating the brand into vernacular language. With in-depth interviews with brand managers of several major Western CPG brands and retailers, and analysis of emerging trends in Asia, this book will interest academics in market research and product design.

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