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Consumer Psychology for Marketing - Stephen (University of Ulster Brown - Bog

Bag om Consumer Psychology for Marketing

Offers a treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. This edition also includes end-of-chapter questions and suggested further reading.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781861523716
  • Indbinding:
  • Paperback
  • Sideantal:
  • 260
  • Udgivet:
  • 25. juni 1998
  • Udgave:
  • 2
  • Størrelse:
  • 188x245x17 mm.
  • Vægt:
  • 592 g.
  • 2-4 uger.
  • 18. december 2024
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  • BLACK WEEK

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Consumer Psychology for Marketing

Offers a treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. This edition also includes end-of-chapter questions and suggested further reading.

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