Name: Context and Cognition in Consumer Psychology
Price: 1405.95 DKK
Availability: InStock
Author: Gordon Foxall
ISBN: 9781138778191

Context and Cognition in Consumer Psychology af Gordon Foxall

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This work pays particular attention to the roles of perception and emotion in accounting for consumers' actions and their interaction with the desires and beliefs in terms of which consumer choice is frequently analyzed.

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Sprog:
Engelsk

ISBN:
9781138778191

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
190

Udgivet:
17. Oktober 2017

Størrelse:
243x164x17 mm.

Vægt:
424 g.

Leveringstid: 2-4 uger.
Forventet levering: 11. Oktober 2024

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This work pays particular attention to the roles of perception and emotion in accounting for consumers' actions and their interaction with the desires and beliefs in terms of which consumer choice is frequently analyzed.

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