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Creating Your Library Brand - Elisabeth Doucett - Bog

- Communicating Your Relevance and Value to Your Patrons

af Elisabeth Doucett
Creating Your Library Brand af Elisabeth Doucett
Bag om Creating Your Library Brand

Branding is one part of the marketing process that focuses on developing a laser-clear message and the means to communicate that message to the intended audience. But, as a library, where does branding fit? With branding scaled and tailored to the public library arena, this guide clarifies marketing and branding and explains where to start.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780838909621
  • Indbinding:
  • Paperback
  • Udgivet:
  • 30. maj 2008
  • Størrelse:
  • 230x155x6 mm.
  • Vægt:
  • 218 g.
  • 2-3 uger.
  • 14. december 2024
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Branding is one part of the marketing process that focuses on developing a laser-clear message and the means to communicate that message to the intended audience. But, as a library, where does branding fit? With branding scaled and tailored to the public library arena, this guide clarifies marketing and branding and explains where to start.

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