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Customer Loyalty in Third Party Logistics Relationships - David L. Cahill - Bog

- Findings from Studies in Germany and the USA

Bag om Customer Loyalty in Third Party Logistics Relationships

To manage an effective customer loyalty program, third party logistics service providers (3PLs) must understand the determining factors, as well as cultural background on loyalty. This book develops a model of customer loyalty, which is then validated using empirical data from nearly 800 logistics managers in Germany and the USA.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783790819038
  • Indbinding:
  • Paperback
  • Sideantal:
  • 309
  • Udgivet:
  • 16. oktober 2006
  • Udgave:
  • 2007
  • Størrelse:
  • 235x155x18 mm.
  • Vægt:
  • 498 g.
  • 8-11 hverdage.
  • 16. december 2024
Forlænget returret til d. 31. januar 2025

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Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Customer Loyalty in Third Party Logistics Relationships

To manage an effective customer loyalty program, third party logistics service providers (3PLs) must understand the determining factors, as well as cultural background on loyalty. This book develops a model of customer loyalty, which is then validated using empirical data from nearly 800 logistics managers in Germany and the USA.

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