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Customer Management Excellence - Mike Faulkner - Bog

- Successful Strategies from Service Leaders

af Mike Faulkner
Customer Management Excellence af Mike Faulkner
Bag om Customer Management Excellence

CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping on the bandwagon, but few are doing it in a way that will reap long--term benefits. And while billions are being spent worldwide, as yet there is not one case study of a true CRM focused company that is achieving major business success.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780470848531
  • Indbinding:
  • Hardback
  • Sideantal:
  • 224
  • Udgivet:
  • 25. Oktober 2002
  • Størrelse:
  • 151x235x22 mm.
  • Vægt:
  • 478 g.
  • 2-4 uger.
  • 11. Juni 2024

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af Customer Management Excellence

CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping on the bandwagon, but few are doing it in a way that will reap long--term benefits. And while billions are being spent worldwide, as yet there is not one case study of a true CRM focused company that is achieving major business success.

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