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Customer Value Starvation Can Kill - Gautam Mahajan - Bog

- Prevention and Cure

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Value is a most misunderstood and misused word. As it becomes fashionable to create value, more companies are rushing towards the creating value mantra. In so doing, they forget value starvation and value destruction. This book is about value starvation. It shows you how to recognise value starvation, how to avoid it and how to prevent it.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781952538582
  • Indbinding:
  • Paperback
  • Sideantal:
  • 150
  • Udgivet:
  • 30. marts 2021
  • Størrelse:
  • 228x151x17 mm.
  • Vægt:
  • 320 g.
  • 2-3 uger.
  • 16. december 2024
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Forlænget returret til d. 31. januar 2025

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Beskrivelse af Customer Value Starvation Can Kill

Value is a most misunderstood and misused word. As it becomes fashionable to create value, more companies are rushing towards the creating value mantra. In so doing, they forget value starvation and value destruction. This book is about value starvation. It shows you how to recognise value starvation, how to avoid it and how to prevent it.

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