Name: Deception In The Marketplace
Price: 729.95 DKK
Availability: InStock
Author: David M. (University of Oregon Boush
ISBN: 9780805860870

Deception In The Marketplace af David M. (University of Oregon Boush

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Addresses the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. This book provides chapters that cover theoretical perspectives on deceptive persuasion; different types of deception tactics; how deception-minded marketers think; and, the nature of marketplace deception protection skills.

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Sprog:
Engelsk

ISBN:
9780805860870

Forlag:
Taylor & Francis Inc

Indbinding:
Paperback

Sideantal:
258

Udgivet:
14. maj 2009

Størrelse:
153x226x14 mm.

Vægt:
356 g.

Leveringstid: 2-3 uger.
Forventet levering: 3. december 2024

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Addresses the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. This book provides chapters that cover theoretical perspectives on deceptive persuasion; different types of deception tactics; how deception-minded marketers think; and, the nature of marketplace deception protection skills.

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