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Defending Your Brand - T. Calkins - Bog

- How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

af T. Calkins
Defending Your Brand af T. Calkins
Bag om Defending Your Brand

Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781137278753
  • Indbinding:
  • Paperback
  • Sideantal:
  • 294
  • Udgivet:
  • 11. Oktober 2012
  • Størrelse:
  • 156x233x20 mm.
  • Vægt:
  • 466 g.
  • 8-11 hverdage.
  • 15. Oktober 2024
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.

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